Gifting—The Missing Piece of ABM
Gifting—The Missing Piece of ABM
The Power of Gifting for Successful ABM
The digital landscape is getting crowded and marketers are looking for creative ways to reach customers. To rise above the digital noise, you need to connect with your audience in a new way.
Let’s introduce gifting. It’s the missing piece to any ABM strategy.
ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account—an alternative to casting a wide net and inevitably wasting time on unqualified accounts.
Creating a successful ABM campaign isn’t easy. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, you can use gifting to connect with customers and prospects.
This strategy can help you stand out and be that key differentiator in a crowded field.
- 88%88%88%
said their engagement strategy has taken a more B2H approach
- 80%80%80%
agreed that target audiences are fatigued by increased virtual engagement efforts
- 90%90%90%
agreed that building a personal or human connection with their buyers and customers has become more important to closing sales in the last couple of years
We know the pain point that our solution solves and it is the same across all target accounts, but now we need to be able to speak to the audience.
Adam May, Senior Manager, Marketing Incubation & Testing, Thomson Reuters
In this guide, you’ll learn:
- The key ingredients of a successful ABM campaign
- How to use personalization to connect with target accounts
- What gifting can do to increase ROI