Move Beyond With The Right Sending Platform

Companies can move beyond the decreasing effectiveness of email communications and other digital-first channels through strategic direct mailing. By leveraging the tried-and-true benefits of a sending platform, teams can break through all the virtual noise that keeps them from generating leads and closing sales.

Sending personalized gifts allows companies to build relationships with their customers. This yields the missing link of recent years: drive better response rates, foster faster deal cycles, and encourage more renewals.

You can leave lasting impressions and help marketing, sales, and customer experience teams stand out and inspire action. And most importantly, physical sending can drive positive return-on-investment (ROI) results.

Marketing thought-leader and former CMO Carol Meyers notes that “sending platforms … help the sales team really differentiate themselves from the competition, [and thinks] the future of ABM (account-based marketing) and gifting is just going to be huge for B2B marketing.

Sendoso takes the best of a direct mail platform, integrates it with an easy Software-as-a-Service (Saas) software, and backs it up with multiple global warehouses to ensure delivery and fulfillment are executed flawlessly.

So what are you waiting for? Move beyond and choose the right sending platform for your company. This guide will further explore:

• Why you should send personalized gifts and its benefits
• What to look for in the sending platform
• How to implement a strategic direct mailing within your company