Corporate Gifting Overview
Companies can create a thoughtful touchpoint with employees, clients, and prospects with corporate gifting strategies. Learn how to customize gifts for each recipient, best gifting practices, and unique gift ideas for your next send.
Account Based Marketing: The Complete Guide to ABM Tactics
Account based marketing is a targeted growth campaign designed specifically for high-value accounts, resulting in higher sales ROI and marketing efficiency.
How to Create a Successful Customer Experience Strategy
Customer experience is a cumulation of interactions a customer has with your business. Employing a customer experience strategy is an established plan of action to provide a positive experience.
Demand Generation: Everything You Need to Know
Demand generation is the creation of marketing and sales programs that use inbound and lead generation strategies to push buyers down the funnel. The goal is to become the trusted go-to brand that solves your audience’s problems, resulting in high-quality leads for your sales team.
Sales Prospecting Overview
When it comes to the world of sales, there are a lot of terms thrown around. The term “sales prospecting” is a very common one. But what does it mean to “prospect” in sales, why do sales teams practice it, and how can you and your team get started?
Customer Acquisition: 6 Strategies for 2021
Customer acquisition is the process of gaining new customers to your business. Follow this guide for a successful acquisition strategy.
Customer Engagement: Best Practices for Increasing Satisfaction
Customer engagement is the process of offering your customers and prospects something of value—be it education, entertainment, or excitement— outside of your products and services.