Sendoso Blog

Our blog includes easy-to-read sending strategies, insights, tools, and ideas—plus a little bit about Sendoso and what happens behind the sends.

Featured Posts

BLOGS
Dec 8, 2022

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

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How ON24 Uses Webinars to Execute and Scale Their ABX Strategy
BLOGS
March 18, 2024

How ON24 Uses Webinars to Execute and Scale Their ABX Strategy

In this Out of the Box session, ON24 VP of Marketing Tessa Barron shares how webinars can be used to execute and scale your ABX strategy, plus how to operationalize webinar data across the buying journey.

TOPICS:
Marketing
How to Design Your Custom Gift Boxes
BLOGS
March 18, 2024

How to Design Your Custom Gift Boxes

Partner with Sendoso, a sending platform that has the ability to scale. Sendoso can handle any size order for you from our global warehouses.

TOPICS:
Winning Send Ideas
How to Pair Puns and Gifting for a Marketing Win
BLOGS
March 18, 2024

How to Pair Puns and Gifting for a Marketing Win

Love a good play on words? Use these successful sales and marketing puns to inspire your next direct mail campaign.

TOPICS:
Winning Send Ideas
Satisfy Santa’s Sweet Tooth: Grove Cookie Company’s Holiday Hits!
BLOGS
March 18, 2024

Satisfy Santa’s Sweet Tooth: Grove Cookie Company’s Holiday Hits!

Satisfy Santa's sweet tooth this holiday season with Grove Cookie Company's top hits!

TOPICS:
Sales
Success Stories
Winning Send Ideas
3 B2B Gift Ideas That Transform Your Quote-to-Cash Process
BLOGS
March 17, 2024

3 B2B Gift Ideas That Transform Your Quote-to-Cash Process

The sales cycle can get complicated, and fast. There are many pieces at work, but ultimately, they’re all working toward that one end goal: closing a deal.

TOPICS:
Sales
Winning Send Ideas
5 Popular Plays with the Zapier + Sendoso Integration
BLOGS
March 17, 2024

5 Popular Plays with the Zapier + Sendoso Integration

Here are 5 Zapier + Sendoso plays you can execute today so that your sales team can consider tasks done before they even make the to-do list.

TOPICS:
Sales
5 Ways Computer Network & Security Companies are Seeing Sending Success
BLOGS
March 17, 2024

5 Ways Computer Network & Security Companies are Seeing Sending Success

Here we explore 5 cybersecurity companies that use Sendoso to drive revenue, increase their pipeline, and boost ROI.

TOPICS:
Marketing
How Swag Management Can Promote Sustainability at Dreamforce 2024
BLOGS
March 17, 2024

How Swag Management Can Promote Sustainability at Dreamforce 2024

If you’re wondering which channels are more effective when it comes to direct mail vs digital marketing, you’re not alone. Our digital lives—and the lives of our buyers—have become very crowded. People are overwhelmed by digital noise.

TOPICS:
Marketing
Playing with Puns: 5 March-Themed Marketing Gifts
BLOGS
March 17, 2024

Playing with Puns: 5 March-Themed Marketing Gifts

Take your B2B marketing gifts to the next level with a combination of gifts and themed sends, or create a timely corporate gift campaign by focusing on these five favorite days in our March gift guide.

TOPICS:
Winning Send Ideas
The End of an Era: Cold Email Blasts
BLOGS
March 17, 2024

The End of an Era: Cold Email Blasts

Learn about the new emailing policies from Yahoo and Google and the impact these changes will have on B2B companies and how they approach cold outreach. Katie Penner, Sendoso’s Head of Sender Relations, dives into what this means for sales organizations moving forward.

TOPICS:
AI
Sales
Your Guide to Relationship Marketing: Benefits, Examples, & Trends
BLOGS
March 17, 2024

Your Guide to Relationship Marketing: Benefits, Examples, & Trends

What's your top priority for B2B marketing over the next five years? If you're like most other companies, then your primary focus is on relationship marketing.

TOPICS:
Marketing
10 ABM Best Practices You Must Know for an Effective Marketing Campaign
BLOGS
March 16, 2024

10 ABM Best Practices You Must Know for an Effective Marketing Campaign

Most organizations are implementing an ABM campaign. But what are the best practices? We have outlined the best tips to set you up for success.

TOPICS:
Marketing
4 Creative Send Ideas from Sendoso Sales Reps [Video]
BLOGS
March 16, 2024

4 Creative Send Ideas from Sendoso Sales Reps [Video]

One of the best ways to accelerate the sales cycle is a creative, personalized send. Here we share 4 exciting ideas from some of the best in the business—our very own Sendoso sales reps.

TOPICS:
Sales
Winning Send Ideas
5 Cold Email Examples To Teach You To Write Your Own
BLOGS
March 16, 2024

5 Cold Email Examples To Teach You To Write Your Own

Here are our top 5 cold email examples and templates. Learn how to write good cold sales emails that actually book meetings with potential clients.

TOPICS:
Sales
How CRMNext Uses Sending to Drive Sales Velocity with Financial Services Clients
BLOGS
March 16, 2024

How CRMNext Uses Sending to Drive Sales Velocity with Financial Services Clients

CRMNext's James Gilbert shares how the financial services industry can use Sendoso throughout the sales journey to drive SQL conversion to close deals.

TOPICS:
Sales
How to Follow Up After a Direct Mail Campaign
BLOGS
March 16, 2024

How to Follow Up After a Direct Mail Campaign

This direct mail campaign guest post is brought to you by our friends at ReachForce, the leading provider of B2B marketing data quality management services. A direct mail campaign doesn’t end once your packages get delivered.

TOPICS:
Marketing
Account-Based Marketing vs. Inbound Marketing: How Are They Different
BLOGS
March 15, 2024

Account-Based Marketing vs. Inbound Marketing: How Are They Different

Is inbound marketing different from account-based marketing? Discover the main differences and learn how to choose the right strategy for your company.

TOPICS:
Marketing
How to Send Corporate Gifts that Get Meetings with Prospects
BLOGS
March 15, 2024

How to Send Corporate Gifts that Get Meetings with Prospects

Influitive customer advocacy specialist Darren Persaud and business development representative Matthew Pellegrini have always had a knack for knowing when to send corporate gifts at the right time, as well as what to actually send.

TOPICS:
Sales
How to Use First-Party Intent Data and Sending to Achieve ABM success
BLOGS
March 15, 2024

How to Use First-Party Intent Data and Sending to Achieve ABM success

Sendoso has expanded our integration network and now offers robust integration with ActiveCampaign. Click to learn more.

TOPICS:
Marketing
Sales
Sendoso is the #1 Sending Platform in the Account-Based Execution Category on G2
BLOGS
March 15, 2024

Sendoso is the #1 Sending Platform in the Account-Based Execution Category on G2

G2’s Winter 2021 Grid Report published today and we've been named the top Sending Platform in the Account-Based Execution category and the #1 software in both the Enterprise and Mid-Market Grids. Here's why.

TOPICS:
Industry Updates
The 18 Top Virtual Event Best Practices for Success
BLOGS
March 15, 2024

The 18 Top Virtual Event Best Practices for Success

Follow these 18 virtual event best practices to learn how to plan your next virtual event successfully. We’ve included several virtual event examples that generate ROI.

TOPICS:
Marketing
7 frequently asked questions about corporate gifting
BLOGS
March 14, 2024

7 frequently asked questions about corporate gifting

When it comes to jump-starting sales performance and developing a healthy pipeline, there’s no question: Sendoso is a must-have.

TOPICS:
Success Stories
Customer Relationship Marketing: Delivering Memorable Experiences
BLOGS
March 14, 2024

Customer Relationship Marketing: Delivering Memorable Experiences

Effortless customer acquisition requires seamless coordination. We interviewed experts for their perspective on how to align revenue teams to create memorable customer experiences.

TOPICS:
Marketing
How to Automate Direct Mail Marketing in 2024 [New Year’s Resolution]
BLOGS
March 14, 2024

How to Automate Direct Mail Marketing in 2024 [New Year’s Resolution]

This guest post is brought to you by our friends at Tray.io, the general automation platform for citizen automators.

TOPICS:
Marketing
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We’ve seen response rates and success with Sendoso like no other form of outreach.

Peter Tarrant, Account Based Marketer, Tipalti

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