Sendoso Blog

Our blog includes easy-to-read sending strategies, insights, tools, and ideas—plus a little bit about Sendoso and what happens behind the sends.

Featured Posts

BLOGS
Dec 8, 2022

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

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400
How to Host a Virtual Event
BLOGS
January 10, 2024

How to Host a Virtual Event

Read here to learn best practices for hosting a virtual event, and how to keep them fun, relevant, and engaging for your audience with virtual event ideas.

TOPICS:
Marketing
Our Top 5 Product Launches from 2024
BLOGS
January 10, 2024

Our Top 5 Product Launches from 2024

2020 is here and we’re super excited for all the big things this new decade holds for Sendoso and you! Before we look to the future though, let’s take a moment to reflect on all the awesome new features and platform enhancements we launched in the last year.

TOPICS:
Marketing
The Best Direct Mail Sends for Each Account Segment Ft. Triblio
BLOGS
January 9, 2024

The Best Direct Mail Sends for Each Account Segment Ft. Triblio

Original post by Triblio, a comprehensive account based marketing software solution that includes web personalization, account based advertising, sales reports, and more. Gift giving can be tough on both

TOPICS:
Marketing
Sales
Winning Send Ideas
10 Ways to Build Long Lasting Customer Relationships
BLOGS
January 8, 2024

10 Ways to Build Long Lasting Customer Relationships

Check out the 10 ways B2B marketers can build lasting relationships with their clients, how to create a positive customer experience, set client relationship goals, and use B2B content marketing to forge stronger ties with customers.

TOPICS:
Sales
19 August puns for sales development representatives
BLOGS
January 8, 2024

19 August puns for sales development representatives

Celebrate prospects, clients, employees, and their dogs during August for National Dog Month. Design a sales campaign around lesser-known summer holidays with an August pun and whitty corporate gift to match.

TOPICS:
Winning Send Ideas
24 December puns to pair with client holiday gifts
BLOGS
January 8, 2024

24 December puns to pair with client holiday gifts

Celebrate the holidays with a side of humor. Thank customers with client gifts paired with a December pun fit for the winter season. Expand your end-of-the-year gifting beyond Christmas to some lesser-known holidays.

TOPICS:
Winning Send Ideas
Corporate gifts accelerate sales cycle by 50%
BLOGS
January 8, 2024

Corporate gifts accelerate sales cycle by 50%

Automated corporate gifting enabled the sales team to send gifts with the help of the Salesforce integration. SDRs used it to build better relationships with prospects and book more meetings.

TOPICS:
Sales
Success Stories
Gifts boost B2B marketing team’s revenue by 333%
BLOGS
January 8, 2024

Gifts boost B2B marketing team’s revenue by 333%

The Sendoso client found success with a one-to-one account-based marketing (ABM) campaign focused on sending personalized gifts. The demand generation team focused on prospects celebrating important milestones.

TOPICS:
Success Stories
The Key to Driving an 80% Response Rate with C-Level Execs (Sendoso Using Sendoso)
BLOGS
January 8, 2024

The Key to Driving an 80% Response Rate with C-Level Execs (Sendoso Using Sendoso)

Find out how our sales team engaged C-level stakeholders in a late-stage opportunity with a high-value send that created a memorable experience.

TOPICS:
Sales
Top 10 Enterprise Gifting Platforms That Will Boost Your Sales
BLOGS
January 8, 2024

Top 10 Enterprise Gifting Platforms That Will Boost Your Sales

Check out the 10 ways B2B marketers can build lasting relationships with their clients, how to create a positive customer experience, set client relationship goals, and use B2B content marketing to forge stronger ties with customers.

TOPICS:
Sales
Video to the Rescue: 4 Best Practices for Visual Marketing in 2024
BLOGS
January 8, 2024

Video to the Rescue: 4 Best Practices for Visual Marketing in 2024

As part of our Show Must Go On virtual event, we sat down with Vidyard VP of Marketing, Tyler Lessard. Vidyard is an online video hosting platform that makes it easy to create, host, and share videos so you can keep connecting with customers and colleagues when everything else feels remote.

TOPICS:
Marketing
21 November puns and gifts to show clients you care
BLOGS
January 7, 2024

21 November puns and gifts to show clients you care

Give thanks for your great B2B clients in November. Try a creative play on words to reach out on World Kindness Day, Thanksgiving, or use November puns to make clients smile on lesser-known holidays.

TOPICS:
Winning Send Ideas
5 Ways to Beat Digital Fatigue and Drive Virtual Event ROI
BLOGS
January 7, 2024

5 Ways to Beat Digital Fatigue and Drive Virtual Event ROI

Every revenue-driving team knows with holiday cheer comes the mounting stress to finish the year out strong and hit your revenue goals in Q4. Here's how.

TOPICS:
Marketing
Top Tips for Building Stronger Connections with Buyers at Every Stage
BLOGS
January 7, 2024

Top Tips for Building Stronger Connections with Buyers at Every Stage

Learn how to use intent data and gifting to build strong relationships with prospects and customers.

TOPICS:
Marketing
4 Reasons Why Direct Mail Marketing Should Be a Priority in 2024
BLOGS
January 6, 2024

4 Reasons Why Direct Mail Marketing Should Be a Priority in 2024

Fellow marketers: Do you feel like your emails are being buried? In truth, they probably are. The average office worker receives 120+ emails a day. So how can you be unique and ...

TOPICS:
Marketing
A Tale of Swag Sending and Integration Success
BLOGS
January 6, 2024

A Tale of Swag Sending and Integration Success

Earlier this year, Sendoso hosted our annual RKO event, ACTION 2023. One of...

TOPICS:
Marketing
Sales
How to Fight Virtual Fatigue and Make Buyers Feel Connected in 2024
BLOGS
January 6, 2024

How to Fight Virtual Fatigue and Make Buyers Feel Connected in 2024

This piece is brought to you by Sendoso Director of Corporate Marketing Brianna Valleskey.

TOPICS:
Marketing
Revolutionizing Direct Marketing with Transparent Pricing
BLOGS
January 6, 2024

Revolutionizing Direct Marketing with Transparent Pricing

Picture yourself crafting your next brilliant direct marketing campaign with boundless creativity and...

TOPICS:
Sales
Sendoso Named 2024 Best Places to Work by Built In
BLOGS
January 6, 2024

Sendoso Named 2024 Best Places to Work by Built In

Built In recognizes Sendoso as one of San Francisco's Best Midsize Companies to Work For.

TOPICS:
Industry Updates
The Power of Personalization: Elevate Sales Prospecting and Demos with a Human-Centric Approach
BLOGS
January 6, 2024

The Power of Personalization: Elevate Sales Prospecting and Demos with a Human-Centric Approach

Supercharge your sales outreach and make a lasting impression with tailored strategies.

TOPICS:
Sales
Why Account-Based Marketing Should Be a Key Part of Your B2B Marketing Strategy
BLOGS
January 5, 2024

Why Account-Based Marketing Should Be a Key Part of Your B2B Marketing Strategy

Has your B2B marketing strategy plateaued? Account-based marketing has become essential in B2B marketing. Read to learn about the benefits.

TOPICS:
Marketing
Custom Brand Shop Gives You The Power of Choice
BLOGS
January 4, 2024

Custom Brand Shop Gives You The Power of Choice

Order branded merchandise directly within the Sendoso platform with the new Custom Brand Shop.

TOPICS:
Success Stories
Direct Mail Unboxed: Sendoso’s Custom Advent Calendar [Video]
BLOGS
January 4, 2024

Direct Mail Unboxed: Sendoso’s Custom Advent Calendar [Video]

We believe in proactively nurturing relationships across your entire business using personalized, thoughtful touches. After all, 83% of people feel

TOPICS:
Winning Send Ideas
17 Direct Mail Campaign Ideas for the New Year
BLOGS
January 3, 2024

17 Direct Mail Campaign Ideas for the New Year

In the spirit of new beginnings, we’ve put together a list of 17 timely and fun new year-ready direct mail campaign ideas to help your customers reach goals, turn over a new leaf, or get back to basics.

TOPICS:
Marketing
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See how leading B2B companies use Sendoso to fuel revenue

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We’ve seen response rates and success with Sendoso like no other form of outreach.

Peter Tarrant, Account Based Marketer, Tipalti

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