September 3, 2020

39 Women in Marketing Perfect for Your Next Virtual Event

By Sruthi Kumar
This post is brought to you by Sendoso Sr. Marketing Manager Sruthi Kumar.

My goal is to be a Chief Marketing Officer.

But I’d be lying if I said I wasn’t disheartened to learn that, according to Grant Thornton’s 2020 Women in Business report, only 17% of CMOs are women leaders.

According to the same report, believe it or not there is still a gender bias across all senior roles.

When I first read this, I thought, wow, what are the chances that I will be part of the 17%? And I know my fellow female marketing peers would also be left in low spirits once they discovered this statistic. As the future leaders of our revenue-driving teams, how do we reach our career goals knowing the tide is against us?

Accepting the status quo is explained by the theory of system justification. The main notion is that people are motivated to rationalize the status quo as final, and we do this as humans because it softens the blow of cold hard reality. If the world is supposed to be this way, then we do not need to spend time being upset with it.

Instead of sitting back and accepting current circumstances, we all know to be the best leaders and marketers, we need to put our creative thinking hats on to find the better option that does exist. So where do we start?

What we can do is look to those 17% of female marketing leaders to pave the way for us. We look to them to understand why this default exists and then come together with a fresh perspective on how to tackle the lack of women in CMO positions worldwide.

So, we put together a list of 39 incredible boss ladies (in no particular order) that you should seek out to hear speak or have them speak at your own events.

You also don’t need to look too far, as you can hear nine of these following names (marked by an asterisk below) speak at Out of the Box on September 17.

39 Women in Marketing for Your Virtual Event

*Jill Rowley

Cristina (Vetere) Saunders

Co-Founder | Strategic Marketing Advisor & Consultant
CS2 Marketing
https://www.linkedin.com/in/crveteresaunders/  

Charm Bianchini

Vice President of Growth Marketing
LeanData, Inc.
https://www.linkedin.com/in/charmh/

*Harmony Anderson

Senior Director, Demand Generation & Events
Outreach
https://www.linkedin.com/in/harmony-hickman-anderson

Heidi Bullock

Chief Marketing Officer
Tealium
https://www.linkedin.com/in/hbullock/

*Latané Conant

Chief Marketing Officer
6sense 
https://www.linkedin.com/in/latane-conant/

Andrea Kayal

Chief Marketing Officer
Electric
https://www.linkedin.com/in/andreakayal

Carol Meyers

Cindy Zhou

Chief Marketing Officer
LogRhythm
https://www.linkedin.com/in/cindyzhou/

Dayna Rothman

Chief Marketing Officer
OneLogin
https://www.linkedin.com/in/daynalrothman/

Hillary Carpio

Lydia Bigelow Weiss

Director, Demand Generation
Zuora
https://www.linkedin.com/in/lydiabigelow

Maria Peroglino

Chief Marketing Officer
ActiveCampaign
https://www.linkedin.com/in/mariapergolino

Meagen Eisenberg

Chief Marketing Officer
TripActions
https://www.linkedin.com/in/meageneisenberg/ 

*Leela Srinivasan

Chief Marketing Officer
SurveyMonkey
https://www.linkedin.com/in/leelasrinivasan/

Stephanie Kelly

Sr. Director of Marketing
Terminus
https://www.linkedin.com/in/splousis/

Amrita Gurney

Bozoma Saint John

*Kate Athmer

Sr. Director of Growth Marketing and Sales Development
Bombora
https://www.linkedin.com/in/kateathmer/

Lorena Morales

Jennifer Degnan

Senior Field & ABM Manager
Outreach
https://www.linkedin.com/in/jendegnan/

Yoli Chisolm

Syndey Sloan

Chief Marketing Officer
SalesLoft
https://www.linkedin.com/in/sydsloan/

*Tessa Barron

Colleen Jackson

Jennifer Pockell Dilmas

Chief Marketing Officer
Gigster
https://www.linkedin.com/in/jenpd/

*Jack Foster

Sr. Director of Deman Generation
SurveyMonkey
https://www.linkedin.com/in/jacquelinewfoster/

Liz Caspersen

Sr. Customer Marketing Manager
Artic Wolf
https://www.linkedin.com/in/lizcaspersen/

Sara Schonfield

ABM Marketing Team Lead
Cornerstone OnDemand
https://www.linkedin.com/in/saraschonfeld/

*Amy Wilde

Sr. Marketing Manager
MarketStar
https://www.linkedin.com/in/amywilde/

Tiffany Hsia

Demand Generation and ABM Manager
SmartRecruiters
https://www.linkedin.com/in/thsia/

Dina Otero

Sr. Marketing Director
Confirmit
https://www.linkedin.com/in/dinaotero/

Rashmi Vittal

Chief Marketing Officer
Conversica
https://www.linkedin.com/in/rashmi-vittal/

Rebecca Orellana

Ann Rucksthul

Chief Marketing Officer
Unisys
https://www.linkedin.com/in/annruckstuhl/

Kristy Erdodi-Sharrow

Janine Pelosi

Chief Marketing Officer
Zoom Video Communications
https://www.linkedin.com/in/janine-pelosi/

Kira Mondrus

SVP, Global Marketing
Tricentis
https://www.linkedin.com/in/kiramondrus/

*Jodi Cerretani

Director, Demand Generation
RollWorks
https://www.linkedin.com/in/jodicerretani/
We’re honored to be hosting some of these women for our virtual event this month, and look forward to catching the rest of these speakers at events in the future.

During our half-day virtual event, we’re taking the bull by the horns and tackling the challenge of executing an account-based strategy across every stage of the revenue funnel—evolving ABM to ABX.  Also, be sure to tune into our opening and closing keynotes featuring Latane Conant, Leela Srinivasan, and Jill Rowley from this list!

Register here to listen to some these accomplished leaders at Out of the Box: ABX Strategies for Marketing, Sales, and CX on September 17 at 9 a.m. PST/ 12 p.m. EST.

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