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July 8, 2022

10 Ways to Build Long Lasting Customer Relationships

By Sendoso

It’s no secret that building strong customer relationships is key to a successful business. After all, it’s much easier to sell to someone you already have a relationship with than it is to find new customers. In this blog post, we will discuss 10 ways B2B marketers can build lasting relationships with their clients. Plus how to create a positive customer experience, set client relationship goals, and use B2B content marketing to forge stronger ties with customers.

KEY POINTS

  • Why It’s Important To Build Customer Relationship
  • 10 Tried and True Strategies for Building Better Customer Relationships

10 Ways to Build Long Lasting Customer Relationships

Do you want to create customers for life? If so, you need to focus on building long-lasting relationships with them. There are many ways to do this, but we will focus on the most effective ones that yield high returns. 

In order to build customer relationships, you first need to understand what your goals are. Every business is different, so make sure your marketing goals reflect your vision and mission and take into account your buyer personas. After goal-setting, it’s time to put together a plan of action. Implementing these best practices will help you create a positive customer experience that they won’t soon forget!

Why It’s Important To Build Customer Relationships

A loyal customer base is the backbone of any strong B2B company. Investing in building customer relationships has an array of long-term benefits, and is one of the best ways to add potential leads and increase your customer retention rate. 

When customers don’t feel the love your business will suffer. For example, case studies show 68% of customers leave because they feel unappreciated and 71% of customers will leave if they have a poor experience. Here are the top reasons why it’s critical to build strong customer relationships in B2B marketing:

Build Customer Loyalty

When customers feel appreciated, they are more likely to remain loyal to your brand. In fact, market research by Bain & Company shows a five percent increase in customer retention can lead to an increase in profits between 25 and 95 percent. 

Customer loyalty is important because it not only keeps customers coming back but also leads to positive word of mouth, increases in positive customer reviews,  and ultimately, drives more sales.

Increase Average Order Value and Lifetime Value of a Customer

When customers feel valued, they are more likely to make larger purchases and continue doing business with you over the long term. This can cut down on time and energy spent on new lead generation and content creation.

Decrease Churn

Your marketing and sales teams put all their time and resources into turning leads into paying customers. Is there anything more frustrating than a one-time customer?? 

Building customer relationships is key to reducing churn in any B2B space. When you have strong relationships with your customers, you can generate more referrals. Potential clients are more likely to do business with a company if it’s recommended by a friend. 

Create brand advocates

When customers feel valued, they are more likely to give positive feedback and recommend your business to others. Furthermore, happy customers are also more likely to be patient and forgiving when things go wrong. 

Sendoso personalized gifts

What should you look for in an enterprise gifting platform?

Enterprise gifting platforms are your solution for making gifting easy, efficient, and personal. But with so many options on the market, it can be hard to know where to start. Data analytics, gift selection, shipping, tracking, and delivery are all standard common services offered by premier gifting platforms. Your business’s return on investment (ROI) and the impact of your gifting campaign can be summarized with these services. 

To find the right company for a long-term partnership, you need to look beyond standard features to determine what other benefits they can offer. Here are the top key characteristics to consider:

Ease of use

An enterprise gifting platform should be easy to use, with a streamlined interface that makes it simple to upload contacts and send gifts. It should be able to fully integrate with your current CRM system so that you can track your gifts and deliveries. 

Flexibility

The best enterprise gifting platforms will offer a range of flexible options to suit your needs. They should be able to customize the gifting experience, from the type of gift to the delivery date and method. The right platform will go above and beyond to make your vision a reality. This could include allowing you to incorporate 3rd party items, custom brand your packaging, or even create a completely unique gifting experience. 

Reliability

When you’re sending enterprise gifts, you need to be able to rely on the platform to get the job done. The last thing you want is for your gifts to be lost in transit or delivered late. Look for a platform with a proven track record of delivering gifts on time and has its own extensive network of warehousing, fulfillment, and distribution centers. 

Scalability

As your business grows, you’ll need a platform that can scale with you. The last thing you want is to outgrow your enterprise gifting platform and have to start from scratch with a new one. Research and look for a platform that has a history of successfully scaling with other businesses and has a team dedicated to strategy and growth. 

Customer Service

The best platforms offer excellent support. To preview your recipient’s gifting experience, ask for a live demo or a free trial. Try a quick search on the company’s reputation by checking testimonials and reviews.

Top 10 enterprise gifting platforms

Giftagram 

Giftgram’s mission is to make thoughtful gifting easy. Featuring 1000s of coveted brands, you can curate the perfect gift box for all your corporate gifting occasions. Their simple all-in-one platform makes the entire process smooth and painless. Known for excellent customer service, the Giftgram tram will take care of any issues that may arise so that you can focus more on building connections with clients.

Standout features include:

  • Customized dashboards monitor order status, gift redemption, and your team’s gifting activity
  • Expense management and approvals are integrated
  • Sourcing, warehousing, fulfillment, customization, and shipment tracking are all included

Caroo

Caroo provides premium packaged gifts, hand selected to show clients that you care. On their platform, you can specialty gift boxes to fuel, engage, and connect your staff. Select your ideal gift then customize it with their streamlined platform. Caroo makes it easy to personalize, ship, and track your gift mailings too! 

Standout features include:

  • 100% customizable solutions
  • Giving back with every delivery by partnering with Feeding America
  • Automatic address collection
  • Worldwide & carbon neutral shipping
  • Commitment to DEI with their Amplify line, featuring Black-founded, women-founded, and people of color-founded brands

Tinggly

When you don’t want to send another box of gourmet cookies, Tinggly has you covered with boxes full of unique experiences that your clients can choose from. These one-of-a-kind customer corporate gifts are to surprise and delight. Your gift won’t land in the trash a week later, and clients still get the thrill of unwrapping a cute box complete with your branding. 

With Tinggly, recipients can choose what they really want:

  • Experience Collection: recipients choose & book any experience within the value of that collection, i.e. tickets to museum, bungee jump, supercar driving, food tasting tour, etc. 
  • Hotel Collection: this includes a hotel stay for two, i.e. two nights in New York Marriot Hotel, etc.
  • Tinggly Gift Card: recipients may select any price and they can spend it on Tinggly website for either experiences or hotels. 

Standout features include:

  • The ability to send personal gifting worldwide
  • A focus on sustainable and eco-friendly experiences
  • Customizable branding

Sendoso

Sendoso is the world’s first sending platform that helps companies send, track, and manage physical gifts and direct mail at scale. 

With Sendoso, you can easily import your contact lists, personalize each gift or piece of direct mail, automate your entire process including shipping and fulfillment, and track every step of the campaign.

Never waste time stressing about finding the perfect gift again! Sendoso’s team of gifting experts is dedicated solely to curating high-end unique gifts for all your high-value clients.

Standout features include:

  • The ability to grow and scale your direct mail campaign
  • The average business earns a 200% return on campaign investment
  • The platform integrates seamlessly with tools you’re already using, like Salesforce, HubSpot, and Marketo
  • Custom branded packaging to increase value and brand awareness

SwagUp

This is the enterprise gifting solution for marketing and sales teams looking to increase customer loyalty and brand awareness with traditional trendy “swag” items. With SwagUp, you can send personalized gifts to customers and clients on behalf of your company. Choose from three product tiers: bulk swag, preset packs, or build your own custom pack. 

SwagUp’s enterprise gifting platform makes it easy to find the perfect gift for any occasion, track your budget, and measure ROI.

Standout features include:

  • Easy custom designs for limitless swag products
  • High-quality custom packaging at no extra cost
  • Ability to incorporate 3rd party items into your order upon request
  • Highly responsive customer support team

Corporategift.com

This major enterprise gifting platform has been a go-to for top businesses looking to recognize their staff, develop customer relationships, and speed up their sales cycle.  

Corporategift.com offers a wide range of premier gifting options including custom edibles, high-end gift baskets and towers, branded apparel, tech gifts, even baby gifts, and more!   

They make it easy for enterprise gifting by handling all the logistics from start to finish so you can focus on your enterprise.  

Standout features include:

  • Visibility & control through all steps of the gifting process
  • Global sourcing & extensive unique gift collection
  • Automated gifting available

Gifts For Good

Marketing and sales pros know better than anyone that a great campaign tells a story. When you want your gifts to really send a message and make an impression, turn to Gifts For Good. Their artfully curated gift boxes are sure to wow high-value clients and communicate appreciation to top customers. The best part? You can cultivate connections with customers through the power of giving.

Gifts for Good partners with over 60 nonprofits & social enterprises, so when you send a gift, you’re also giving back. Prospects will be honored to be associated with this positive impact, and will definitely remember your thoughtfulness.

Standout features include:

  • GIFTforward™️ Software that allows recipients to choose their desired gift
  • On-demand gifting experts are available to help you craft the perfect promotional gifts
  • Visual reports are provided so you can market your social impact

Customer Unboxing

&Open

For global companies who want a gifting campaign that can scale, &Open provides 21st-century solutions. &Open specializes in helping CX, marketing, and brand teams build customer loyalty with ease. With over 18 years of experience, they know how to make gifting easy and fun.

Some of the world’s biggest brands use &Open to send enterprise gifts, including Google, Airbnb, and Virgin. &Open has gifting experts in-house to help your account with every step of your gifting journey, from finding the perfect gift, to creating beautiful packaging, to delivering your gifts on time.

Standout features include:

  • Sourcing Sustainability™️ to ensure all products are sourced with social & environmental responsibility
  • Never miss a milestone! Custom gifts can be sent immediately or scheduled for important dates
  • A wide selection of digital gifting subscriptions and donation gifts are available

Xperience Days

To add an extra layer of excitement for top customers or gifting occasions think outside the box (literally). Xperience Days offers a wide range of unique experiences, like wine tastings, culinary classes, and hot air balloon rides that can be given as a physical or e-gift card. 

Filter experiences by state, interest, or occasion to determine the best gift to really wow your VIP clients!

Stand out features include:

  • A gifting platform with a focus on experiences rather than swag
  • E-gift cards and physical gift cards are available for purchase
  • Ability to upload a list of email contacts for quick & easy gifting

Alyce

Alyce helps B2B companies elevate their outbound marketing experiences with gifting and direct mail. Effectively using a gifting campaign as part of your account-based marketing strategy to increase customer loyalty, close more deals, and speed up the sales cycle. The Alyce team is ready to help you maximize your potential!

Sales teams that partnered with Alyce experienced 4x growth in their sales pipeline and saved 30 + hours per gifting campaign. Imagine what your staff could accomplish with their time freed up from sourcing, assembling, and sending every gift box. Instead, they can focus on booking more meetings and accelerating deals, all resulting in a higher ROI.

Stand out features include:

  • A wide range of enterprise gifting options
  • Account-based marketing tools & integrations
  • Direct mail capabilities
  • A digital marketplace where recipients can choose their own gift
Sendoso boxes

Get a better return on your marketing investment with Sendoso

Sendoso utilizes a proven gifting strategy to help marketing, sales, CX, HR, and event teams scale and deliver better outcomes to the business. Don’t just send a gift, have a plan! Partnering with Sendoso on custom gifting campaigns can help you:

  • fuel revenue growth
  • accelerate deals
  • increase customer retention
  • improve employee engagement 

Industry data shows that approximately 80% of enterprise companies implementing an intentional corporate gifting strategy stated that gifts have improved relationships with clients and employees. What’s more, Sendoso‘s partner companies experience on average 212% ROI (over 3 years) and 15% shorter sales cycles! 

With a proven track record,  Sendoso is the enterprise gifting platform that you can trust to help take your business to the next level. 

  • Take advantage of Sendoso’s next-level API Integration, which allows you to automate your gifting processes with CRM systems you’re already using. 
  • Build the perfect custom gift campaign, then watch it reach its full potential with Sendoso’s unlimited ability to scale.
  • Leverage visible dashboard analytics to keep an eye on every step of your campaign. Get notifications when gifts are delivered so that you can time your follow-up with clients perfectly.

Sendoso is the solution you’ve been seeking for all your enterprise gifting needs. Request a demo today to find out more about how this premier platform can help your team drive demand, awareness, and conversion to boost your sales!

See how companies generate over 200% ROI on new revenue with the leading sending platform.