May 31, 2018
Spring Cleaning Your ABM Programs
It’s deep into Spring Time, and it’s time to check into your ABM Program, and maybe give it that Spring Cleaning Refresh it needs.
Let’s take a look at the 5 pillars that make up ABM and make sure you are on track:
Data Discovery & Enrichment
Planning, Messaging, and Content
Engagement & Execution
One size doesn’t fit all. Yes, start with the basics, but always make sure you customize. Feedback is key, from your CSM team and Sales team. By working together and knowing what matters helps everyone involved. Alerts are your friends! This can get overwhelming however, select basic triggers for your signals
Spring is almost over, so it’s time to make sure you have gone through the above steps for an effective ABM Revamp. If you want to take the next step, listen to our Webinar on Revamping your ABM Program with Folloze here.