May 24, 2019

How Direct Mail Marketing Influences Purchasing Decisions [Infographic]

By Brianna Valleskey

In the digital age, direct mail marketing might be more powerful than it’s ever been.

Sure, this channel can be difficult to automate, scale, and measure ROI for without a Sending Platform. But research shows that direct mail is more enjoyable, memorable, and persuasive than digital messages.

While people will delete 48% of the emails they receive every day in just five minutes, more than 80% of them enjoy receiving packages in the mail. Direct mail is easier to understand, it requires 21% less cognitive effort to process and generates much higher brand recall. Direct mail marketing also has a motivation response that’s 20% higher than digital channels (making it much more persuasive).

So we know that direct mail can, in fact, influence consumer behavior around purchasing decisions. But what are some tangible ways to use direct mail marketing in order to reap the benefits mentioned above and truly win over your buyers? Check out our infographic below.

How Direct Mail Marketing Affects Consumer Behavior

Want to learn how marketing teams are using direct mail in their data-driven and account-based marketing campaigns? Grab a copy of one of our newest eBook below!

See how campanies generate over 200% ROI on new revenue with the leading sending platform.

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