Unboxed is a Sendoso video series where we unbox some of our favorite direct mail pieces.
The Sendoso team is back with another edition of Unboxed! This time, we’ve got a sweet and savory treat from our vendor partners at Garrett Popcorn Shops.
Their team sent us a delightful snow-themed tin during the holiday season with a thoughtful note. Inside the tin was a mix of caramel and cheddar popcorn (which was quickly devoured in our office).
We love this send because it challenges the perception of what is traditionally considered “direct mail.” Yes, companies do still send postcards and pamphlets. But we also see them sending perishables like flowers and succulents, consumables like cupcakes popcorn, and inventive items like dimensional boxes and video mailers.
Garrett Popcorn is a great source of creative direct mail because they offer numerous flavors (with the option to mix-and-match) like CaramelCrisp and CheeseCorn, as well as the ability to customize the size and design of the tin. Take a look at our video below to see it in action!
Gourmet Popcorn as Direct Mail: Video
Check out more videos in our Unboxed series here, and snag your complimentary copy of our most recent eBook to an effective strategy for choosing what to send in your direct mail campaigns.