Acquiring a new customer can cost five times as much as retaining an existing one.
And a simple but often overlooked way to continue nurturing customer relationships is by showing that you appreciate your customers. Sending a hand-picked gift provides the perfect opportunity to engage with your customers and demonstrate how much you value those relationships.
Our customer experience (CX) team loves thinking of unique and creative gifts for our customers to celebrate milestones, engage with new hires, and just say thanks. Here are three original send ideas from our reps:
3 Creative CX Sends From Sendoso
1. A Box of Sweet Treats – Morgan Harris, Sendoso Onboarding Specialist
Sendoso Onboarding Specialist Morgan Harris sent an Olive and Cocoa Snacks to Share box to a VP of Marketing based in New York. Morgan selected this gift at a time when grocery delivery services were limited due to the global pandemic, so she wanted to provide a tasty treat the VP could enjoy at home.
2. Sports Gear for a Devoted Fan – Skyler Hogan-Vansickle, Sendoso Customer Success Manager
When Customer Success Manager Skylar Hogan-Vansickle heard one of his customers hired a new VP of Marketing, he decided to send over a celebratory gift. He saw on Twitter that she was a big fan of the New York Jets, so he gifted a NY Jets branded throw blanket to congratulate her on the new role and connect about scheduling a meeting.
3. A Witty Gift with a Wine.com Gift Card – Brian Brumme, Sendoso Customer Success Manager
Customer Success Manager Brian Brumme learned one of his clients had received a new round of funding that categorized their business as a “unicorn” (a company with a valuation of over one billion dollars). Brian wanted to send something fun and unicorn-related, so he used the Amazon Buy and Send integration to select a wine bottle holder shaped like a unicorn. He then followed that up with a Wine.com eGift card so the customer could choose a bottle of wine to put in their new holder.
You can learn more sending tips from our team by catching up on our Sends & Trends video series. Request your custom demo of Sendoso for an in-depth look at all of the sending options we offer.