June 23, 2020
Unleash Your ABM Superpowers with ActiveCampaign CMO Maria Pergolino [Podcast]
Marketing teams have never worked harder than they’re working right now. They’re continuously updating messaging, closely aligning with sales teams, working on new branding and designs, and rallying around each other to up productivity. Long story short, current events have completely thrown everyone off course, and marketing teams especially could use a boost.
On this episode of the B2B Growth podcast, Sendoso Chief Marketing Officer Dan Frohnen chats with ActiveCampaign Chief Marketing Officer Maria Pergolino to discuss the value of internal marketing, creating marketers out of everyone in your network, and unleashing your brand marketing superpowers.
How To Unleash Your ABM Superpowers with Maria Pergolino
1. Hyper-Personalize Your Account-Based Marketing
2. Multiply Your Messaging
3. Create Super Relevant Content
Listen to the full B2B Growth podcast episode for more tips & tricks on how to implement ABM tactics that actually work, and request a demo to find out how Sendoso can boost your personalized outreach!