June 23, 2020

Unleash Your ABM Superpowers with ActiveCampaign CMO Maria Pergolino [Podcast]

By Meira McFarquhar

Marketing teams have never worked harder than they’re working right now. They’re continuously updating messaging, closely aligning with sales teams, working on new branding and designs, and rallying around each other to up productivity. Long story short, current events have completely thrown everyone off course, and marketing teams especially could use a boost.

On this episode of the B2B Growth podcast, Sendoso Chief Marketing Officer Dan Frohnen chats with ActiveCampaign Chief Marketing Officer Maria Pergolino to discuss the value of internal marketing, creating marketers out of everyone in your network, and unleashing your brand marketing superpowers.

How To Unleash Your ABM Superpowers with Maria Pergolino

In this episode, you’ll learn how to:

1. Hyper-Personalize Your Account-Based Marketing

Every great personalization strategy incorporates account-based marketing. And let’s face it, as long as you have a customer base, you’re doing ABM in some way. Personalization helps you uncover the best methods of finding the right solutions for your customers and prospects on a human level. Whether you’re targeting a persona, an actual person, or a full account, marketing is all about getting the right product in the hands of the right people, all at the right time.

2. Multiply Your Messaging

While your core marketing department may be small, you can still amplify your company voice by getting your employees, customers, and prospects to act as brand ambassadors. You won’t be successful at brand if you’re only counting on your marketing team to spread the word.

3. Create Super Relevant Content

Don’t just make noise to make noise! Instead, deliver pain-based, relevant content that aligns to a single message and will resonate most with your customers. Not sure your messaging is correct? Maria suggests reaching out to members of your network for feedback! At the end of the day, we’re all in this together. Just make sure you’re educating your customers, not annoying them.

Listen to the full B2B Growth podcast episode for more tips & tricks on how to implement ABM tactics that actually work, and request a demo to find out how Sendoso can boost your personalized outreach!