May 17, 2019
5 Direct Mail Campaigns You Can Automate With Marketo & HubSpot
In the past, direct mail campaigns were difficult to scale because they can’t be automated like an email or a tweet.
But Sendoso is changing that. Our Sending Platform’s integrations with Marketo, HubSpot, and other marketing automation platforms make it possible to automate and measure ROI for any direct mail or digital gifts marketers want to include in their campaigns.
This means you can send anything (and we mean anything: direct mail, corporate gifts, handwritten notes, wine, sweet treats, eGifts, plants, corporate swag, and more) based on criteria in your contact records.
The possibilities are endless, but where should you start? Here are five direct mail campaign ideas that you can automate with Sendoso.
Automate These Direct Mail Campaigns with Sendoso + Marketo or HubSpot
Direct Mail Campaign Idea #1: When someone downloads content, automatically send $5 Coffee eGift Card.
Direct Mail Campaign Idea #2: Automatically send handwritten notes to anyone who attended your event or visited your booth at a trade show.
Direct Mail Campaign Idea #3: Mail a printed case study as an automated step in nurture campaigns.
Direct Mail Campaign Idea #4: Create a trigger that sends your prospects a desk succulent when they reach a certain stage of your sales cycle.
Direct Mail Campaign Idea #5: If an opportunity close date is within 21 days, send a bottle of wine to the decision-maker.
Opportunities that are further down the funnel are more valuable to you, so you should put more investment in the direct mail campaign. Push deals with your most important prospects across the finish line by sending a bottle of wine during the final stages of the sale. Use contact criteria to make sure you’re sending it to the decision-maker and that you’re sending it a few days or weeks (depending on your sales cycle) before you expect the deal to close.
Now that you’ve got some ideas, here’s how to set up the integrations: Marketo users simply have to set up a new service, webhook, and custom field in Marketo for Sendoso. Learn more about setting up the Marketo integration here.
Sync your HubSpot account within the Sendoso platform and start creating workflows that can trigger physical and eGift sends from HubSpot. When creating a workflow, you will copy the generated webhook in Sendoso and paste in into HubSpot’s workflow setup. Check out our HubSpot integration guide here for more information.
Get inspired for your next amazing direct mail campaign with our idea eBook! Grab a copy below with 100+ ideas for what to send.