We believe authentic relationships are achievable in a cluttered, digital world. That’s why we help marketing, sales, and CX teams stand out with new ways to engage at strategic points throughout the customer journey—ultimately driving more pipeline and revenue.
Our Leadership Team
From Amazon to Apple, our leaders come with some incredible experience.
Co-Founder and Chief Executive Officer
Co-Founder and Chief Alliances Officer
Chief Operations Officer
Chief Technology Officer
Chief Revenue Officer
Chief Sending & Operations Officer
Vice President of Product
Our Amazing Customers
We work with some of the smartest go-to-market teams in the world.
return on campaign investment
hours saved per campaign
increase in response rate
Our Current Openings
Kris Rudeegraap, CEO & Co-Founder
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.
Braydan Young, Co-Founder and Chief Alliances Officer
Braydan Young is the co-founder and Chief Alliances Officer of Sendoso, the leading Sending Platform. Braydan has more than a decade of experience in business development and initially led the sales team at Sendoso before transitioning to a more people-focused role. As Chief Alliances Officer, Braydan oversees Sendoso’s technology and integration partnerships. Braydan has previously served in roles at Demandbase (acquired by Intuit), Betts Recruiting, and Unum.
Michelle Palleschi, COO
Michelle Palleschi is the COO of Sendoso, the leading Sending Platform. With a broad understanding of the company’s finance and operations, she supports everything from sales and customer success to engineering and corporate functions. She has almost twenty years of experience in finance and operations roles, including roles at some of the largest companies across the globe. Before Sendoso, Michelle served in senior finance roles at Apple, CISCO, and Clorox.
Qaseem Shaikh, CTO
Qaseem Shaikh is the CTO of Sendoso, the leading Sending Platform. Qaseem was an early engineer at Amazon Web Services, as well as Climate Corp ($1.1 billion acquisition), and has almost two decades of experience in engineering and technical leadership. As VP Engineering at Zenefits, Qaseem led distributed engineering teams for the company’s revenue-generating businesses. At Sendoso, Qaseem is excited about scale, automation, and the applications of Machine Learning/AI in the platform.
Dan Frohnen, CMO
Dan Frohnen brings more than 15 years of experience across marketing and sales to his current position as Chief Marketing Officer at Sendoso, the leading Sending Platform. Prior to Sendoso, Dan spent a decade in B2C and B2B marketing positions at Alfred Music Publishing, ultimately serving as head of marketing. He found that blending a traditional marketing mix of print advertising, events, and direct mail with CRM, email, social, and digital created a modern mix that maximized investments and deepened audience connections. Dan has brought his passion for marketing technology to leadership positions with Relevate, Apttus, Skedulo, and now, Sendoso. As an active member of the revenue community, Dan is a part of the Forbes Communication Council and Revenue Collective.
Sam East, CRO
Sam East is the CRO of Sendoso, the leading Sending Platform. He has more than 20 years of experience in sales leadership. Previously, he served as the Senior Vice President of Sales for Entelo, where he grew revenue from $2M to $22M in just three years. Originally from the U.K, Sam started his U.S. sales leadership career at LoopNet, acquired in 2012 by CoStar Group for $860M.
Allison (Alli) Tiscornia, Chief Sending & Operations Officer
Allison Tiscornia is the Chief Sending & Operations Officer of Sendoso, the leading Sending Platform. As a SaaS operations and customer services executive, she brings more than twenty years of experience in implementation, support, and customer success. Alli specializes in identifying gaps in business processes and maximizing efficiency (or “bringing order to chaos,” as one colleague described it). She’s passionate about developing high-performing teams that deliver unmistakable value to customers. Before Sendoso, Alli served in leadership roles at Visa, Oracle, Endeca, and Medallia.
Hetal Giaimo, VP of Product
Hetal Giaimo is the VP of Product at Sendoso, the leading Sending Platform (SP). Hetal brings more than 15 years of product leadership experience across fintech and gifting. At Sendoso, she is excited about creating a SaaS solution that brings brands to life and allows them to create very human connections. She has previously served in roles at Verifi (a Visa Company) Blackhawk Network, and Ernst and Young.