ROI Calculator

When budgets are constrained, channels are limited, or in-person isn’t possible, you should be doubling down on winning strategies. Sendoso is a proven way to drive pipeline and revenue. Invest in sending and invest in your own revenue success.
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ROI impact metrics based off of average increases in lead conversion rates seen by our more than 600 customers.

Real Results, Near-Immediate Time to Value

“We typically have a 6-18 month sales cycle. When Sendoso is put into play we see a much shorter sales cycle.”

Katie Dunn

Demand Generation Marketing Manager

“By using Sendoso’s Address Confirmation feature, we saw an 84% response rate and ensured our prospects received packages wherever they were currently working.”

Mike Philippi

Head of Marketing

“Personalized direct mail is the key to opening the otherwise impenetrable doors. We’ve seen response rates and success with Sendoso like no other form of outreach.”

Peter Tarrant

ABM Manager

“Sendoso has become an essential ingredient of our pipeline-building strategy and overall success as a company.”

Stephanie Kelly

Senior Director, Marketing & Account Development

Customer Stories

Sendoso is a consistent top performing channel

For Every $1 Spent with Sendoso, Cornerstone Gets $4K in Pipeline

SmartRecruiters Sees a 50% Increase in Close Rates With Sendoso


1. What is a lead to an opportunity rate?

This defines the rate at which you convert net new leads into opportunities, and the percentage is calculated based off of the (# of opportunities created from leads) / (Total leads driven in a given timeframe). The average lead to opportunity rate we see is 20%.

2. What is the opportunity to close rate?

Similar to the lead to opportunity rate, the close rate defines the ratio of closed won opportunities divided by the total number of opportunities worked. A good average to use here is 15%.

3. What is ACV?

ACV is “annual contract value”, and for this ROI calculator we are asking you to provide the average ACV of your customers.

4. How do we calculate the increase in opportunities?

We calculate the increase in opportunities as the different between the opportunities generated from the imputed funnel metrics compared to the funnel metrics after the *Sendoso effect.

* The Sendoso effect is defined by the average increase in the lead to opportunity rate that we see in our customer after they onboard Sendoso.

5. How is “Booked Revenue” defined?

Booked revenue is the entire amount of the contract value, attributed to the month during which the deal closed. If you have an average ACV of $20k, and you drive an increase in 1 opportunities month over month, then you have increased “booked revenue” by $20k in that given month. 

Forward-thinking marketing, sales, and CX leaders are reallocating budgets and driving revenue from a distance.

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