How to Design Your Custom Gift Boxes

KEY POINTS

• There are four steps for designing your own custom gift boxes.
• Get to know your audience and a gift’s intended purpose.
• Use creativity and a bit of storytelling to convey your company’s core message.

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This is part two of a two-part series on custom gift boxes. For part one, check out Amplify Your Company’s Brand With Custom Gift Boxes.

To design your custom gift boxes, follow four straightforward steps.

Step 1: Goal

Know your target audience and specific purpose for your direct sending campaign.

A great question to ask: What product or service do you plan to highlight?

Segment your audience and personalize your gifts accordingly. A good rule of thumb is to have a SMART goal:

• Specific
• Measurable
• Attainable
• Realistic
• Timebound

Make sure the entire marketing team shares the same vision and understands the goal before moving on in the design process.

This is part two of a two-part series on custom gift boxes. For part one, check out Amplify Your Company’s Brand With Custom Gift Boxes.

To design your custom gift boxes, follow four straightforward steps.

Step 1: Goal

Know your target audience and specific purpose for your direct sending campaign.

A great question to ask: What product or service do you plan to highlight?

Segment your audience and personalize your gifts accordingly. A good rule of thumb is to have a SMART goal:

• Specific
• Measurable
• Attainable
• Realistic
• Timebound

Make sure the entire marketing team shares the same vision and understands the goal before moving on in the design process.

Step 2: Customer Expectations

People will always remember how you make them feel. Inspire confidence by exceeding customer expectations right off the bat. Hand select the best quality materials and complete the package with a personalized note to show your prospect you care and that you value their business.

Step 3: Custom Graphics

For maximum impact, strategically include custom graphics on your gift box. Utilize the entire space to create an eye-catching and memorable design. This will leave a lasting impression that reinforces brand recognition every time your customer sees their gift.

Leverage color, bold prints, custom fonts, and more on your gift packaging elements.

Step 4: Storytelling

Boulevard—a business management platform—needed a way to maintain personal connections with their target audience of salons and spas, especially as businesses shut down during COVID-19.

Leveraging Sendoso, Boulevard sent custom gifts to build connections at scale and show customers they care. This enabled them to fulfill their value of creating personalized experiences—even during a pandemic.

Their core message—personal care should be convenient for all—was amplified through their custom packaging, curated gifts, and personalized cards for their clients.

“If you’re a revenue-driving organization, you have to be more personal and intentional in your outreach. Especially today, if you want people to consider your product, you have to take that extra step to stand out from competitors and show you care.” – Boulevard Head of Growth Marketing, Bernice Lopez-Brennan

The results? The quarter-long campaign, which cost less than $2,000, yielded nearly 9X that amount in open opportunities and generated nearly 4X as much in revenue.

Shipping & Handling

As many small businesses find out the hard way, manually ordering, inventorying, and packaging custom gift boxes quickly becomes overwhelming. The organization of it all is a drain on your team’s limited time and resources.

The solution? Partner with Sendoso, a sending platform that has the ability to scale. Sendoso can handle any size order for you from our global warehouses. In addition to worldwide warehouse solutions, Sendoso has preferred rates with popular shipping carriers and can ship to over 165 countries.

Dream big. Scaling your direct mail campaign has never been easier! Connect with more leads and build relationships that last.

Learn how Sendoso can help.