September 18, 2020
4 Best Practices for Successful Holiday Sending
If you haven’t started thinking of a holiday campaign yet, don’t panic.
Sending during this season can be critical for hitting your Q4 pipeline, revenue, and retention goals—but you don’t want to wait until halfway through the quarter to start thinking about what to send.
That’s why Sendoso Manager of Project Management Lexie Schultz sat down with Sendoso Director of Customer Lifecycle Marketing Zack Alspaugh to share some best practices for holiday sending success.
The project management team here at Sendoso helps bring your sends to life, helping with creative brainstorming, sourcing, and ordering so your items are ready to be sent from our warehouse. Our customer lifecycle management function runs our Sendoso for Sendoso program and are power users of the solution.
Check out the video below or keep reading to hear their insights.
Hot Tips for Holiday Sending
Tip #1: Start Planning Your Sends Early
Didn’t make that deadline? Have no fear! We have a ton of Direct and eGift options that have shorter processing times and are still on theme for the Holidays. You could also opt for non-branded options for physical sends that have a quicker timeline at 1-2 weeks.
Tip #2: But Don’t Limit Sending to December
You can even celebrate unofficial holidays like Boss’s Day (October 16), National Take a Hike Day (November 17), National Sock Day (December 4), and World Nerd Day (January 9). Check out our 2020 Sendoso calendar for 12 months of holiday send ideas here!
Tip #3: Create an Integrated Campaign
Reiterate the messaging and value prop from your send across your other digital channels. Leverage multiple touch points to drive engagement and bridge those offline and online worlds. You want the experience to be consistent for your customers, drive home that message everywhere they look.