Utilizing corporate gifting cut Guerre’s marketing work time in half.
“All the vendors are already selected, which saves us precious time.”
Guerre allocated a budget for SDRs to send out eGifts to incentivize prospects. The SDRs strategically sent $15 gift cards for Starbucks, Nike, Uber, and Adidas. To garner additional attention, the attached message highlighted that each retailer was a HighRadius customer too.
“I’ve loved the gift cards because we’ve gotten so many meetings from using Sendoso Choice.”
Guerre estimated that sending gift cards unlocked more than 50 meetings in their first year.
“To us, each meeting is precious.”
The ROI resulted in a 100% adoption rate amongst the sales development team. According to Guerre, the HighRadius team loves the ability to target all leads with high-quality direct mail thanks to Sendoso.
“20% of our meetings came from direct mail last year. Leadership has general buy-in due to the historical success we’ve seen.”