Thinking Outside the Box: Why Direct Mail Works in the Digital Age
Thinking Outside the Box: Why Direct Mail Works in the Digital Age
As marketers, we know that audiences are suffering from digital burnout — the fatigue and stress caused by prolonged use of technology. But did you know that 83% of consumers feel positively about receiving packages? It comes as no surprise then that the response rate for direct mail is more than 30X that of email.
But how can this play into a broader ABM strategy? Today’s demand marketers know that simply creating a single experience is not enough; we need to continue to add to the experience via targeted ads, custom landing pages, email outreach, and tangible engagements.
Listen to this on-demand webinar to hear use cases spotlighting various B2B organizations and how they are winning with outside-the-box multichannel campaigns.
Co-hosted with Demand Gen Report
Watch this On-Demand Webinar and you will learn how to:
- How to create campaigns that are multichannel and cross-functional
- What actually needs to happen for marketing and sales to align
- How to work with your team to come up with outside-the-box campaigns
Thinking Outside the Box: Why Direct Mail Works in the Digital Age
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As marketers, we know that audiences are suffering from digital burnout — the fatigue and stress caused by prolonged use of technology. But did you know that 83% of consumers feel positively about receiving packages? It comes as no surprise then that the response rate for direct mail is more than 30X that of email.
But how can this play into a broader ABM strategy? Today’s demand marketers know that simply creating a single experience is not enough; we need to continue to add to the experience via targeted ads, custom landing pages, email outreach, and tangible engagements.
Listen to this on-demand webinar to hear use cases spotlighting various B2B organizations and how they are winning with outside-the-box multichannel campaigns.
Co-hosted with Demand Gen Report
Watch this On-Demand Webinar and you will learn how to:
- How to create campaigns that are multichannel and cross-functional
- What actually needs to happen for marketing and sales to align
- How to work with your team to come up with outside-the-box campaigns
Speakers
