Like most companies during COVID-19, Terminus needed to pivot away from the company’s initial events-based marketing strategy and find new ways to maintain engagement with prospects and customers in a remote-first world. Through unique, educational direct mail packages and targeted workshops with eGifted lunches, Terminus found ways to genuinely connect with customers in a virtual world.

Sendoso’s Sruthi Kumar sits down with Terminus’ Stephanie Kelly to hear how Terminus influenced $5.5M in pipeline in a remote world.

Watch this on-demand session from B2BSMX to hear:

• How Terminus brought this program to life and created offline touchpoints for their customers.
• The importance of Physical Impressions during COVID-19 and creating unique experiences throughout the marketing and sales process as well as the customer lifecycle.
• Creative campaigns Terminus has planned to continue to drive engagement in Q4 and beyond.