Direct mail is a powerful tactic, even in this digital age. But direct mail doesn’t work without a killer strategy—and FullStory knew that in order to develop one, they would need two things: the right audience for their mail, and the right mail for their audience.

Join Kristen Wendel, Director of Marketing Operations and ABM at FullStory, in an upcoming webinar where you’ll learn how the team at FullStory created a successful and scalable direct mail strategy.

Co-hosted with EverString and FullStory

Watch this On-Demand Webinar and you will learn how to:

• Use modern data to segment and prioritize your audience
• Determine what to send, and the best time to send it
• Track, analyze, and measure the ROI of direct mail campaigns