On-Demand Virtual Event

How Agile Revenue Teams are Better Connecting with Buyers in 2021

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In 2021, Connection is Everything.

The lines between work and life continue to blur, and B2B consumers crave a more personalized, B2C-like experience. And while some may return to offices or physical events, others will go remote permanently or have reduced opportunities to meet face-to-face.

Revenue teams must be nimble, with diverse strategies and a variety of ways to engage buyers and customers. Watch this on-demand event to hear from experts across industries about how companies are solving the challenges of staying creative, agile, and connected to their audience-no matter what channel they’re using or where they are in the world.

Special Guests

Jena Friedman

Comedian, Actor, Writer, & Filmmaker

Past Credits: The Daily Show with Jon Stewart, Late Show with David Letterman

Photo Credit: Darius Bashar and Archangel

Seth Godin

Entrepreneur, Best-Selling Author, and Speaker

Famous Books: The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn)

Morgan J Ingram

Director of Sales Execution and Evolution

JB Sales Training

Corporate Bro

Sales Pleb, Linkedin Troll, Self-described “Master of the Persuasive Arts”

Speakers

Kris Rudeegraap

CEO,
Sendoso

Matt Heinz

President,
Heinz Marketing

Sam Jacobs

Founder & CEO,
Revenue Collective

Lauren Bailey

Founder,
#GirlsClub

Dan Dal Degan

Operating Executive,
Marlin Equity Partners

Sangram Vajre

Chief Evangelist & Co-Founder,
Terminus

Jon Miller

Chief Marketing & Product Officer,
Demandbase

Maria Pergolino

CMO,
ActiveCampaign

Meagen Eisenberg

CMO,
TripActions

Jacob Gebrewold

Co-Founder & Executive Director,
Sales for the Culture

Matthew Green

CRO,
Sales Assembly

Dan Frohnen

CMO,
Sendoso

Michelle Palleschi

COO,
Sendoso

Jay Po

Managing Partner & Co-Founder,
Stage 2 Capital

Frederik Groce

Principal,
Storm Ventures

Max Altschuler

VP, Sales Engagement,
Outreach

Jeannine Crispino

VP, Customer Success,
6Sense

Frannie Danzinger

VP Sales, Strategic Accounts,
Integrate

Tyler Lessard

VP, Marketing,
Vidyard

Kelly Berg

VP, Customer Success & Solutions,
Ambition

Kate Athmer

VP, Growth,
Bombora

Kyle Coleman

VP, Revenue Growth & Enablement,
Clari

Katrina Wong

VP. Product Marketing & Demand Generation,
Segment

Sheena Badani

Sr. Director, Marketing,
Gong

Cassandra Jowett

Sr. Director, Marketing,
PathFactory

Amanda DePaul

Sr. Director, Demand Generation & Integrated Marketing,
Conversica

Kristen Kaighn

Sr. Director, Customer Marketing,
Gainsight

Rachel Fukaya

Sr. Director, PR,
WalkerSands

Lauren Barraco

Head of Revenue Growth & Enablement, Sendoso

Jena Andres

Head of CX & Marketing,
Welcome

Courtney Smith

Head of ABX,
6sense

Marty Pesis

Director, Marketing,
Cameo

Michael Tuso

Director, Revenue Performance,
Chili Piper

Derek Ries

Director, Marketing Operations, BetterCloud

Alex Kelly

Director, Digital Marketing,
Ceros

Rachel Chinapen

Director, Marketing,
RingLead

Brianna Valleskey

Director, Corporate Marketing,
Sendoso

Zack Alspaugh

Director, Customer Lifecycle Marketing,
Sendoso

Andrea Lydon

Director, Sales Development,
Sendoso

Sruthi Kumar

Associate Director, Field & Partner Marketing, Sendoso

Sara Koppes

Associate Director, Marketing Operations, Sendoso

Klaudia Tirico

Editor,
Demand Gen Report

Rebecca Miller

Sr. Manager, Marketing & Communications, Splash

Leila Dunning

Sr. Marketing Manager, Customer and PR, RollWorks

Hannah Sierra

Sr. Manager, Virtual & Digital Marketing, ForgeRock

Colleen Jackson

Account-Based Marketing Manager, Anaplan

Joey Kaiser

Demand Generation Manager,
BetterCloud

Sydney Mimeles

Growth Operations,
Spotify

Jerry Henry

Manager, Solution Architects and Onboarding Specialists, Sendoso

Angela Vecce

Product Marketing Manager,
Sendoso

Brittany Klokkenga

Content Marketing Manager,
Sendoso

Technology

Stories of connecting your tech stack to create unique and personalized experiences

Connection

Stories of connecting messages across channels so you can be agile and reach buyers no matter where they are

Creativity

Stories of making buyers feel connected when they can’t be in person

Agenda

8:30am PST/
11:30am EST

Opening Keynote: Welcome to the Era of B2H

Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso

9:00am PST/
12:00pm EST

9:30am PST/
12:30pm EST

Operationalize Your ABX Strategy with a Winning Tech Stack

Derek Ries, Director, Marketing Operations, BetterCloud
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso

Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021

Rachel Fukaya, Sr. Director, PR , WalkerSands
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify

The Power of Connection: How Business Communities are Thriving in a Virtual World

Sam Jacobs, Founder & CEO, Revenue Collective
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture

10:00am PST/
1:00pm EST

Staying Connected Throughout the Customer Lifecycle

Kristen Kaighn, Sr. Director, Customer Marketing, Gainsight
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper

Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing

Tyler Lessard, VP, Marketing, Vidyard
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso

Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline

Colleen Jackson, Account-Based Marketing Manager, Anaplan
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso

10:30am PST/
1:30pm EST

How to Build Connections and Set Sales Records with Intent Data

Frannie Danzinger, VP Sales, Strategic Accounts, Integrate
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso

Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success

Jeannine Crispino, VP, Customer Success, 6Sense
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso

Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)

Cassandra Jowett, Sr. Director, Marketing, PathFactory
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash

11:00am PST/
2:00pm EST

Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso

Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success

Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso

The NEW Imperatives for Successful Sales/Marketing/SDR Alignment

Matt Heinz, President, Heinz Marketing
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition

12:30pm PST/
3:30pm EST

More Human Connections (Lightning Keynote with Experts)

Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment

Agenda

Opening Keynote: Welcome to the Era of B2H

Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso

Operationalize Your ABX Strategy with a Winning Tech Stack

Derek Ries, Director, Marketing Operations, BetterCloud
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso

Staying Connected Throughout the Customer Lifecycle

Kristen Kaighn, Sr. Director, Customer Marketing, Gainsight
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper

How to Build Connections and Set Sales Records with Intent Data

Frannie Danzinger, VP Sales, Strategic Accounts, Integrate
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso

Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso

Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success

Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso

Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing

Tyler Lessard, VP, Marketing, Vidyard
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso

Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success

Jeannine Crispino, VP, Customer Success, 6Sense
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso

Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021

Rachel Fukaya, Sr. Director, PR , WalkerSands
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify

The Power of Connection: How Business Communities are Thriving in a Virtual World

Sam Jacobs, Founder & CEO, Revenue Collective
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture

Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline

Colleen Jackson, Account-Based Marketing Manager, Anaplan
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso

Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)

Cassandra Jowett, Sr. Director, Marketing, PathFactory
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash

The NEW Imperatives for Successful Sales/Marketing/SDR Alignment

Matt Heinz, President, Heinz Marketing
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition

More Human Connections (Lightning Keynote with Experts)

Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment

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