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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

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How to leverage enterprise-level gifting for results

Today’s customers are hungry for human connections, and marketers want to deliver.

Research from Sendoso shows that 90% of decision-makers agree that building a personal or human connection with their buyers and customers is more important than closing deals.

But how do you break through the digital noise with the enterprise buyer? How do you connect on a more personal level?

This strategy can help you stand out and be that key differentiator in a crowded field.

  • 88% 88% 88%

said their engagement strategy has taken a more B2H approach

  • 80% 80% 80%

agreed that target audiences are fatigued by increased virtual engagement efforts

  • 90% 90% 90%

agreed that building a personal or human connection with their buyers and customers has become more important to closing sales in the last couple of years

That’s where a strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect.

Our audience is often busy and can be hard to reach, but our direct mail campaigns with Sendoso help us get our message through.

Katie Downey, Marketing Manager, Samsara

Download the eBook to learn:

  • Effective ways to level up your gifting strategy for the enterprise customer
  • How to build and strengthen relationships with key clients and prospects
  • How to elevate sending strategies from holiday specialties to year-round events that celebrate targets’ anniversaries, birthdays, personal and professional milestones, and more.
  • The importance of starting small and experimenting with gifting before turning to a system to automate time-consuming sending tasks.
Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign.