The H2H Era is Here...
But last year’s shift in the B2B sector left us curious: Is H2H the new standard for B2B audience engagement?
We surveyed hundreds of B2B marketing, sales, and CX leaders to understand how they are making their campaigns more human and uncovered:
- 88% 88% 88%
said their engagement strategy has taken a more H2H approach since March 2020
- 80% 80% 80%
agreed that target audiences are fatigued by increased virtual engagement efforts
- 90% 90% 90%
agreed that building a personal or human connection with their buyers and customers has become more important to closing sales since March 2020
There is so much noise out there. With 361 billion emails being sent daily, how will yours stand out? DELETE! That's what most of us do with most of our email, or we just let it pile up and never look at it
Alice Heiman, Alice Heiman, LLC
Physical, participatory and "not-too-business-y" campaigns will become critical to build the most memorable experiences and lasting connections.
Kate Athmer, VP, Growth, Bombora
Direct mail will have a banner year in 2021 and be the most powerful tool for getting on the radar of prospects who have become digitally overwhelmed with an onslaught of sales emails and LinkedIn messages
Brad Zomick, VP, Marketing at Forage
went to local businesses via Sendoso Direct
of all eGifts were redeemed within 4 days by recipients
for an address to be confirmed via Address Confirmation on average
Download the report to learn:
- Why revenue leaders are building more personal and human connections with target audiences
- How the COVID-19 pandemic affected sending trends and what strategies revenue leaders are planning to use in 2021
- Which tactics are most effective in building strong relationships with prospects and customers