A few years ago, we noticed a universal dilemma: Consumers and companies, alike, were drowning in digital noise. Cold emails went unanswered; apps got deleted; ads were ignored. Companies struggled with finding innovative ways to rise above the noise and build more meaningful relationships with prospects, customers, and fellow employees.
Companies already invest hundreds of billions of dollars into corporate gifting, direct mail, and swag. In fact, our data shows that businesses sent 66% more items in 2018 than the year before.
Direct mail is easier to understand and more memorable than digital media, while psychology tells us that people feel obliged to give back after receiving a gift. Not to mention that more than 80% of consumers report that they feel positive about receiving packages in the mail.
But orchestrating the logistics of those campaigns is difficult. Companies struggle with finding quality vendors; storing items, and tracking inventory; packing and shipping bulk orders; calculating the ROI of their efforts; and personalizing tangible communications at scale. Not to mention the impossible task of operationalizing this to hundreds or thousands of teammates and integrating it into CRM and other siloed data sources.
From handwriting letters and hand-delivering gifts to managing logistics and analyzing performance, this was a pain we felt personally as marketers, salespeople, customer success teams, and even HR reps. How was it possible that no one had created a solution for scaling physical touchpoints before?
This was a problem—one that we couldn’t unsee.
Introducing: The Sending Platform
That’s why we created the world’s first Sending Platform (SP), a fully integrated cloud solution that leverages automation and logistics so companies can easily source, store, ship, and track ROI for everything they ever need to send.
We’re on a mission to help businesses rise above the noise by eliminating spam and elevating relationships. We solve these time-consuming problems so that businesses can be creative and thoughtful in their tactile outreach to buyers, customers, employees, and recruits. Human to human. Not customer to corporation.
We help our customers send anything: direct mail, personalized gifts, thoughtful handwritten notes, video mailers, fresh flowers, sweet treats, gift cards, fun dimensional mailers, enjoyable swag, customer rewards, and much more with the click of a button. Then we map it back to the technology stack they already use. Our solution has helped companies increase conversion rates, revenue, retention, and ROI.
And this week, we couldn’t be more thrilled to announce that we closed more than $10 million in Series A funding in a round was led by Craft Ventures, the venture firm founded co-founded by David Sacks, with participation from Signia Partners, Storm Ventures, Struck Capital, and Hack VC. This represents a huge step for our company and will allow us to scale operations in all of our offices, as well as build our platform even further with big data and predictive analytics.
None of this would be possible without our phenomenal customers, incredible partners, tirelessly supportive friends, and undeniably exceptional team. Thank you from the bottom of our hearts to everyone who’s joined us on this journey.
Together, we can #RiseAboveTheNoise.
P.S. Want to learn more about Sendoso?