January 29, 2021

The Secret to Successful Virtual Event Follow-Up: How to Increase Response Rates by 40%

By Nova Halliwell

That event recap you’re writing… the one you’re thinking about blasting to the attendee list from your recent digital event or webinar? Don’t hit send—at least not yet.

Because there’s a way to boost read rates by 40% and increase responses by more than 80% just by adding one little thing: An eGift.

Sendoso data shows that brands that include an eGift (to vendors like Amazon, Uber Eats, or Spotify for example) can expect a 41% increase in follow-up on their post-event emails. Using this tactic also contributes to a higher lead quality by helping the sales team categorize leads and prioritize future actions, thus driving conversion throughout the funnel.

Let’s be honest: Standing out from the crowd and making a lasting impression is a tall order at any large-scale event—let alone in the crowded world of digital conferences and webinars. So if your sales team is in need of some fresh ideas for how to cut through the digital clutter, create meaningful connections, and drive conversion, Sendoso is here to help your sales team craft personalized and creative send campaigns that people actually want to read.

Interested in learning more ways to upgrade your event follow-up strategy and stand out from the crowd in 2021? Find out more about Sendoso’s Sending Platform and schedule a demo today to learn how your sales reps can level up with eGifts and other creative send ideas.

See how companies generate over 200% ROI on new revenue with the leading sending platform.

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