The Sendoso Sendie Awards

The accomplishments of our customers continue to make Sendoso a success—and now it’s time for us to honor those leaders and pioneers within our community.
Check out the 2021 Sendie Award winners and links to their full case studies below!
The Bold Pivoter

Aaron Nicholas

Integrated Campaigns Manager

Kim Walker

Senior Regional Marketing Associate

Miru Natarajan

Senior Marketing Manager

Challenge

Zendesk needed to engage top accounts and open opportunities at the start of the quarter to showcase the Zendesk brand and stand out from the competition. With everyone working from home, they decided to pivot to a more personalized experience.

Strategy

The team created a custom bundle with a Movie Night Kit which included a Zendesk branded blanket. They leveraged Sendoso’s Address Confirmation feature to enable contacts to opt-in to receive the Movie Night Kit. Contacts who responded were sent an Amazon eGift card for the movie rental which was sent via Eloqua.

Results

15X

ROI

2,000%

QoQ increase in new business pipe generation attributed to direct mail

The Sending Trailblazer

Laura Vitaro

Senior Manager, Account Based Marketing

Challenge

Gong needed a way to capture the attention of key decision makers at top upmarket accounts.

Strategy

Laura sent pinatagrams as a creative door opener campaign. They leveraged pinatagrams because of the speed and accessibility of Sendoso Direct options as well as the stand out creativity of having a pinata arrive at your door unboxed.

Results

Laura saw a 14+% conversion rate in her target segments. One Enterprise SDR booked 40% of the pinatas she sent. Overall, the broader pinata sending program has sourced $5.5M in pipeline and influenced nearly $33M in pipeline.

The Rising Star

Delaney Kutsal

Senior Demand Generation Manager

Challenge

To accelerate InCloudCounsel’s hypergrowth by securing meetings with prospects and re-engaging inactive customers.

Strategy

Delaney created multiple eGifting touchpoints for lunch & learns and sent umbrella kits that were custom designed to surprise and delight prospects and customers. She definitely “made it rain”!

Results

In under 6 months, Delaney has run more than 17 different Sendoso campaigns and has exceeded hundreds of sends leading to 131 total opportunities influenced. 

Best Overall Sending Strategy

Colleen Jackson

Senior Account-Based Marketing Manager

Challenge

Anaplan uses direct mail, gifting, and branded swag in their one-to-one, one-to-few, and one-to-many ABM campaigns. Sendoso enables their team to create new pipeline opportunities, increase deal velocity, and drive revenue.

Strategy

Colleen launched an ABM holiday campaign. They worked directly with Sendoso’s project management team to source items for the bundle: holiday card treat, sweet treat, latest high-value content, and a handwritten note. The team used Marketo to email over 800 executives with an option to opt-in by confirming their mailing address. When confirmed, it automatically triggered the bundle.

Results

35%

response rate

$65M

in influenced pipeline

$13M

in recognized revenue

The Digital Excellence

Tim Davidson

Paid Media, Account Director

Challenge

Directive needed to create campaigns to attract its target audience and move them into action.

Strategy

The campaign begins with LinkedIn conversation ads that delivered a personalized, interactive experience by offering a $100 UberEats eGift card (via Sendoso) after an introductory call. The following quarter Directive expanded the $100 eGift card offer to Facebook and Instagram using Clearbit X.

Results

Within two months, Directive saw a cost per SQL far lower than any other channel. Overall, the campaign resulted in a 1319% ROI, 517% increase in opportunities and a 44% decrease in cost per opportunities.

The Out of the Box Sender

Katie Downey

Senior Marketing Manager

Challenge

Samsara needed to stand out from the competition, and find a way to revive hundreds of accounts that had previously gone cold.

Strategy

The “Let’s meat” campaign is centered around a low-cost send—a bag of beef jerky—presented in high end, eye-catching Samsara-branded packaging with a message that reads, “Open for a treat inside.”

Results

With Sendoso, Samsara was able to capture prospect attention with unique, personalized gifts and a sending program that has the ability to scale. With over 500 sends, Katie increased 250% Quarter-over-Quarter in pipeline sourced.

The Memorable Experience

Hannah Sierra

Senior Manager, Digital Marketing

Lauren Wilcox

Senior Manager, Field Marketing

Challenge

ForgeRock needed a sophisticated and unexpected way to virtually engage with C-level prospects at large enterprise companies

Strategy

Built 16+ regional virtual wine tasting experience events and sent prospects kits through In Good Taste.

Results

Through Sendoso, ForgeRock was able to run unique, personalized campaigns at scale, increasing meetings-set rate while seeing a 20% increase to pipeline influence.

ON-DEMAND WEBINAR

2021 Sendoso Sendies

Watch the celebration of the 2021 Sendie Award winners as they showcase their award-winning campaigns in a 60-minute event.

2020 Award Winners

The Out of the Box Sender Award

Stephanie Kelly, Terminus

The Social Impact Award

Julia Hartwig, Pubnub

The Bold Pivoter Award

Jessica Fernandez, Rapid7

The Sending Trailblazer Award

Scott Logan, RingDNA

The Conductor: Best Overall Sending Strategy

Megan Flanagan & Liz Caspersen, Arctic Wolf

The Digital Excellence Award

Bryce Nobles, MX

2019 Award Winners

Peter Tarrant, ABM Manager

Tipalti

Katie Dunn

Rollworks

Katie Dunn

Rollworks

Peter Tarrant, ABM Manager

Tipalti

Braiden Ludka

ExtraHop

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