The results were huge for Uberflip.
They generated 60 meetings and 40 net new opportunities after the “Netflix and Chill” campaign. That translated to more than 3000% ROI in pipeline value.
The company also experienced more than 200% in closed revenue.
Overall, Sendoso’s ease of use created an easier and more efficient way to carry out Uberflip’s direct mail campaigns.
As a bonus, by utilizing Sendoso via SalesLoft, the company reduced the workload for its teams. Leaders were able to cut the time it takes to execute direct mail campaigns in half. The new, unified approach also ensured the buyers’ journey was consistent from start to finish.
The campaign earned Vandermeer the “Best ABM Campaign at Scale” award at the FlipMyFunnel’s annual awards.
Sendoso is now used by 25 teams across Uberflip including AEs, BDRs, Customer Success, Customer Marketing, Customer Coach, and ABM.