Founded in 2003, Siteimprove is a website governance platform driven by the need to simplify website management and make the internet a better place.
Over the past few years, Siteimprove’s team has been building off its strength in the mid-market and public sectors to expand into the enterprise market. The company brought on Pate in 2018 to implement an ABM strategy with enterprise accounts, including direct mail.
At first, Pate managed direct mail manually. But it didn’t take her long to realize she needed a sending platform to expand their sending capabilities, automate campaigns, and scale processes.
“We initially chose Sendoso over another company because of the sales experience with Kris Rudeegraap [CEO] and Ken Malave [enterprise sales rep],” Pate said. “That awesome experience has since translated to the results we’re seeing from Sendoso.”
For Pate, Sendoso offered three key differentiators that made it the perfect choice for Siteimprove. First was Sendoso’s list of integrations, including Outreach and Salesforce, which Siteimprove had recently migrated to.
“Having those integrations has been amazing,” Pate added. “I don’t know how we were executing sends before them.”
Secondly, a simple and intuitive user interface is critical for a sending platform, according to Pate. “It’s nice knowing that if I create a campaign for our marketing development reps [MDRs], they will rarely come back with questions about how to make the send,” she said.
Finally, Sendoso is a scalable sending platform, unlike direct mail vendors that serve more as swag warehouses.
“We like Sendoso because it’s not a fulfillment center—it’s a SaaS platform,” said Pate. “So we’re getting the super granular analytics from the Salesforce integration to track direct attribution and campaign influence.”