Challenges
FireMon needed a way to connect with prospects and drive demand after in-person events were cancelled.
Results
By creating unique virtual events and leveraging Sendoso across a wide range of use cases, FireMon was able to turn prospects into pipeline.
$1.8M
Net new pipeline generated from one event series
$4M
Influenced pipeline from one event series
FireMon is an agile network security policy platform that saves companies time and money by automating security policy processes.
Headquarters
Dallas, TX and Overland Park, KS
Founded
2004
Company Size
200-300 employees
Website
Industry
Cybersecurity
Campaign Details
Teams Using Sendoso
Field Marketing
BDR
Customer Marketing
Demand Gen
Channel Marketing
Employee Engagement
Integrations Used
6sense
Amazon
Salesloft
Registrant to Attendee Conversion Rate
57%
Net New Pipeline
$1.8M
Influenced Pipeline
$4M
In terms of implementation, the ramp up time for Sendoso was really fast. It’s had very quantifiable and rapid influences on opportunity and pipeline generation.
Zoey Morck
Marketing Programs Specialist at FireMon