Alleyoop SDRs book 20% more meetings with Sendoso gifting
From eGift cards to Allbird sneakers, Alleyoop pulls out all the stops to incentivize meetings with direct mail automation.
With Digital Marketing Leader,
increase in phone connect rates
increase in meeting completion rates
Sendoso is a relevant tool for any sales team; a necessary tool in a world where digital outreach doesn’t always break through the noise.
Alleyoop is an agency specializing in demand generation for fast-growth startups and well-established brands. Alleyoop works with companies entering new markets or adjusting their focus. Its success relies on dependable and impactful outreach efforts with a proven return on investment.
Now Sendoso is helping elevate Alleyoop’s outreach with a strong B2B direct mail strategy.
Integrating Sendoso generated results across the board with higher meeting completion and response rates.
Building a winning B2B direct mail strategy
Alleyoop optimizes data and technology operations. The team plans and executes strategic, innovative outbound sales and B2B marketing campaigns on their behalf. However, the Alleyoop sales development representatives (SDRs) also need to utilize creative channels to differentiate themselves from their competition.
That’s where Sendoso entered the picture.
Alleyoop’s digital marketing leader, Emily Zajac, explored how Sendoso could impact the company’s demand generation strategy. She wanted to learn how to maximize their direct mail campaigns despite a limited budget. Zajac also needed to generate gift ideas to better serve Alleyoop’s clients.
Zajac introduced Sendoso’s automated gifting platform early in the sales cycle. The company gave SDRs a budget to send coffee eGift cards to prospects. The digital gift cards quickly led to an increase in engagement.
SDRs sent the eGift 24-hours before each demo or meeting as a reminder.
As a result, the company saw a 20% increase in phone connect rates and a 20% increase in meeting completion rates.
“We were able to drive engagement and convert prospects in a cost-efficient manner,” said Zajac.
Marketing adopts a direct mail outreach
With their newfound success, the company expanded Sendoso to other teams. The marketing team began exploring how it could benefit from the platform.
The marketing team sent Alleyoop socks to five dozen prospects on their mailing list accompanied by a handwritten note. It came with a call to action. Prospects received an additional bonus if they agreed to a meeting.
Sendoso alerted SDRs to every meeting booked allowing efficient follow-up outreach efforts. Prospects were gifted a pair of Allbird sneakers to accompany their new Alleyoop socks when they connected with an SDR.
This direct mail marketing campaign generated huge success leading to a 50% connect rate and an 18% completion rate.
Introducing clients to Sending Platform™ success
With proven success internally, Alleyoop leaders now felt confident introducing Sendoso to their clients.
Its first campaign centered on a clever and budget-friendly direct mail on behalf of a client. The marketing team designed the campaign and the SDR team saw it through.
Alleyoop created a dumbbell stress reliever kit to be mailed to clients along with a postcard. The note included a memorable play on words. It read, “thinking about what will happen to your students or coworkers in an emergency is a ‘heavy issue.’”
Handwritten notes are one of the premium features Sendoso offers. You can opt to customize and include notes in sends with the click of a button.
The gift and message resonated with the audience. Alleyoop saw a 45% reply rate. That resulted in a 25% conversion rate.
Adding gifting as a standard touchpoint
Sendoso was generating new business for Alleyoop and its clients. It was also becoming a personalized gifting solution for every team in the company. 25 Alleyoop team members now use Sendoso including marketing, sales, and sales development.
“Sendoso touches are quickly becoming a standard touchpoint. And it’s not just the cookies or the stress balls that we send with Sendoso. It’s the data, the follow-up, the message. All of it ties together to create this powerful prospecting package.”
Company leaders credit the gifting success to Sendoso’s ease of use and data tracking capabilities. It provided hard numbers to track the success of each campaign and provided thoughtful insights into the outreach process.
Sendoso has provided strategic and innovative outreach to build upon Alleyoop’s success. Alleyoop leaders praised Sendoso for its flexibility of gifting options whether it be online gifts or physical gifts.
“Sendoso is a relevant tool for any sales team. A necessary tool in a world where digital outreach doesn’t always break through the noise.”