Sips and Sends Summer Soirée

Wednesday, Sept. 16, 2020 | 4 p.m.

Registration for this event is now closed

Join us for an invite-only happy hour the night before our virtual event Out of the Box

We figured it’s summer, we’ve all powered through this crazy year, and we have this amazing Sendoso customer community. What better reason to celebrate?

For a fun and informative happy hour, we want to bring together our most innovative customers who are constantly impressing us with their hyper-relevant campaigns and strategies.

As your champion in building relationships that matter, we want to provide you with all the tools and resources to evolve your strategy into a more effective and efficient account-based approach: Account-Based Everything (ABX).

Grab your favorite seat in the house, enjoy some refreshments on us, and have fun with some of your favorite Sendoso friends as we kick off our virtual event Out of the Box!

What you'll learn at the event

How to drive the most value from Sendoso by rallying your sales team around sending

Using automation in your integrated marketing campaigns to create white glove experiences at scale

New features that will help you tackle the future of ABM (ABX)

How to work together as marketing, sales, and CX teams to collectively drive a cross-functional account-based strategy

Your Hosts

Braydan Young

Chief Productivity Officer and Co-founder, Sendoso

Allison Tiscornia

CCO, Sendoso

Dan Frohnen

CMO, Sendoso

Sam East

CRO, Sendoso

Ben Rosenberg

VP of Sender Experience, Sendoso

Joe Venuti

VP of Inside Sales, Sendoso

Hetal Giaimo

VP of Product, Sendoso

Lauren Barraco

Sr. Director of Product Marketing, Sendoso

Nick Casale

Director of Sales, Sendoso

Andrea Lydon

Director of Sales Development, Sendoso

Travis Lockwood

Director of Account Management, Sendoso

Zack Alspaugh

Director of Customer Lifecycle Marketing, Sendoso

Stephanie Spangler

Sr. Product Marketing Manager, Sendoso

Leslie Barrett

Sr. Customer Marketing Manager, Sendoso

Egan Callahan

Manager of Customer Success, Sendoso

Denise Sauser

Manager of Customer Success, Sendoso

Jerry Henry

Manager of Solution Architects, Sendoso

Cody Farmer

Integrations Product Manager, Sendoso

Gifting for Success: A CSM’s Guide to Customer Gifting

Join Bri Adams, CS Team Lead at ChurnZero to learn how the top-rated Customer Success Platform leverages tools like gifting to strengthen customer relationships. You’ll learn:

The impact of gifting on Customer Success and retention
Harnessing usage data to identify and celebrate specific customer segments
How Customer Marketing teams can utilize gifting to generate content

6 Ways to ABMify All Your Marketing Programs

All B2B Marketers know that ABM and Demand Generation work together in tandem, but at the end of the day your account list reigns supreme.

In a world where we need to reach our buying committee in a digital world, Account-Based Everything is the next generation of ABM. Join Jodi Cerretani as she shares tactical ways to uplevel the programs you likely already have in play in an effort to ABMify all your marketing programs.

During this session, you’ll learn:

How to laser focus content syndication on the audience that matter most to your business
Squeeze the most out of your webinar registration and attendees
How to segment your email database to become a high functioning revenue machine
Help your SDR team re-engage their targets
Spend your marketing dollars where it matters most

The Secrets to Executing Successful ABX Playbooks

Building irreplaceable relationships with your target accounts is every sales and marketing person’s dream! Yet so many GTM organizations struggle to successfully build and execute Account-Based “Everything” strategies. Join the individual who spearhead the ABX engine at Outreach and get a sneak peek into some of their most successful playbooks.

Scaling Targeted Prospecting Through Video

Join sales leaders Reva Pellerin, Manager of Business Development at Vidyard, and Morgan J Ingram, 2x LinkedIn Top Sales Voice and Host of #TheSDRChronicles, along with moderator Tyler Lessard, Creator and Host of Creating Connections, for a unique look at how effective video outreach can be the key to unlocking your target accounts.

Get the inside scoop on how these experts are adapting their sales approaches to deliver relevant, personalized outreach to their target accounts not just in prospecting but throughout their sales journey from BDRs to AEs and on to customer success.

Join the discussion to learn actionable ways you can:

Humanize and personalize your sales process with video
Effectively prospect on LinkedIn with video
Use personalized video in your cadences to get results

Transform Your ABX Strategy Through Feedback

What’s the secret to taking your ABX strategy to the next level? Feedback. Discover how by incorporating feedback into your process, you can improve campaign targeting, create rich personalized content, better align sales and marketing, and accelerate your deal cycles.

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

B2B sales and marketing looks a lot different today, but we know the revolution is far from over. Customers tell us they want to unplug legacy platforms and consolidate their tech stack, and analysts are predicting a not-too-distant convergence of ABM, Marketing Automation Platforms, and revenue platforms. Here at 6sense, we believe that the manifesto for the future of B2B revenue teams will be based on a few key principles: no spam, no forms, no cold calls. In this session, we’ll detail how 6sense’s sales and marketing teams are forging that future today to achieve breakthrough results.

INTENTional ABX from Anonymous to Advocate

In a world demanding more sustainability and budget accountability, Intent data is your secret to confidently delivering Account-Based Everything (ABX) more effectively. From surfacing in-market accounts for sales teams, to expanding customer relationships and knowing which accounts to target with social and display ads, Intent data is your empirical guide on where to focus your budget and energy. Join this session to hear exactly how today’s marketing, sales, and customer experience teams are using Intent data for better outcomes throughout the entire buyer journey.

How to align your revenue org around a new ABX strategy (really fast)

It’s safe to say, that 2020 hasn’t exactly gone the way we all envisioned. All things in-person have been, effectively, suspended – from sales to marketing to management and beyond. As the market has shifted, our strategies have had to shift radically to stay on target.

In this talk, newly-minted Sr Manager, Enterprise & Partner Marketing, Jamie Bradley (Ambition) will walk you through how she wrangled leadership across the entire revenue org, broke down operational silos, and established a clear business case for formalizing an ABX go-to-market strategy in only a few weeks.