Our world has changed. Without the ability to connect in person, revenue teams have been forced to rethink their go-to-market programs. How do we get in front of our audience? How do we drive deals forward? How do we provide value? Join our keynote session for a formula on using hyper relevance to guide our prospects and customers through uncertain times, ensuring that you always stay in demand.

In the midst of so much uncertainty, the only thing that is certain is that meaningful and valuable connections are important more, now than ever. Customer Success teams are uniquely positioned to step up and provide business continuity as well as tend to and protect their customer base. 

During this time, businesses are in uncharted territory in knowing how to navigate customer retention strategies to minimize churn. Join our session with Allison Tiscornia, Chief Customer Officer at Sendoso and Abby Hammer, Chief Customer Officer at ChurnZero as they discuss:

• Understanding what customers really need during this time
• Showing appreciation for your customers’ continued loyalty 
• Providing meaningful and effective customer communication

In today’s world, leading with empathy has never been more important for prospect and customer facing teams. But enabling your sales team to lead with authenticity and a human-first approach can be difficult to scale across your entire outbound effort. 

So how can you ensure your team is leading with empathy across their entire customer journey? Dan Frohnen, CMO at Sendoso, sits down virtually with Max Altschuler, VP of Marketing at Outreach.io to answer exactly this. Join this fireside chat to learn:

• How to approach empowering a sales team with empathy and how to get other teams involved
• The short term and long term benefits and strategies for customer happiness
• What does the future of traditional field sales look like with all the changes in the world

Did you know that a recent Aberdeen survey found 75% of B2B customers prefer an ABM approach because of the personalization flexibility. As marketers, we know this is true and we know it is more important than ever for personalized messages to land on your ICP’s inboxes and desk. Tipalti’s ABM Manager, Peter Tarrant shares how he extended his ABM efforts to include his SDRs so they could deliver their own orchestrated campaigns that reach decision makers at target accounts using a multi-channel approach.

After attending this session, you’ll walk away with a playbook for hyper-personalized approaches that you can go back to implement in your company. Specifically, you’ll understand more about:

• How to implement an orchestrated ABM campaign
• Getting your Sales Team buy-in and how to launch
• Ensuring follow-up post-send from the Sales Team

The word “integrated” has been used a long time in marketing and sales. But what SHOULD it mean — today in 2020? Why is integration so crucial for driving revenue growth and creating better customer experiences? Where do successful companies focus on improving how they connect the dots? And lastly, what are some pragmatic, executable ways to improve integration immediately at your company?

This session will give you fresh, updated ways to think about integration and how to use it to drive growth at your company — in ways that are faster, more efficient, and more effective.

At the end of this session you will know:

• What do we really mean when we say “integrated” — in the context of an effective B2B growth marketing program?
• How to integrate your revenue goals and go-to-market priorities with the right demand strategy (ABM and demand gen)
• How to accelerate your team’s revenue impact with an integrated, account based revenue play from Intelligent Demand that is ready to execute

As Senior Manager of Demand Generation at Guru, Julia is the strategic brain behind many of Guru’s top-of-funnel and mid-funnel acquisition programs. Bringing a strong math and analytics background to the team, she thrives on helping marketing and sales understand the “why” behind the campaigns they run so that they can win together. Prior to joining Guru in 2018, Julia wore a variety of B2B marketing hats at Lever, OpenTable, and Achievers. Outside of the office, she can be found teaching corporate and private yoga classes, geeking out about health & wellness, or dancing in the front row of a live DJ set.

John Common is Intelligent Demand’s CEO and founder. He has spent more than 20 years working at the intersection of growth strategy, technology, marketing, sales and customer success in a variety of executive roles. His entire career has been focused on creating measurable revenue growth — from both inside the org chart, and as a trusted agency partner.

John’s vision, leadership, and passion for helping people and teams become revenue change agents have guided Intelligent Demand to become a world class revenue growth agency that has worked with some of the most recognizable brands in healthcare, telecommunications, SaaS, and technology.

He is most proud of Intelligent Demand’s people and culture. And that is closely followed by the enviable list of customers who we serve and the results we drive together with them: Kaiser Permanente, Trimble,Comcast, Change Healthcare, Level 3, GTT Communications, Change Healthcare, Connect For Health Colorado, DigitalGlobe, WOW!, Jenny Craig, GHX, Four Winds Interactive, ServiceSource, Welltok, OneNeck IT Solutions, and others.

Tiffany is a B2B marketer by day, dog-mom and modern calligrapher by night. New hobbies during shelter-in-place include fostering a pup, baking sweets and experimenting with homemade milk alternatives.

As the VP of Marketing at Terminus, Justin brings 15 years of leadership experience in B2B SaaS marketing and brand building. He frequently contributes to leading B2B Marketing blogs and publications, and speaks frequently on the topics of ABM and digital marketing.

Peter Tarrant started his ABM journey on the vendor side in 2017 and has held the ABM Manager title at Tipalti since 2018. Peter lends his love for all things ABM to having a diverse background that includes sales, account management, product management, entrepreneurship, and marketing.

Dan Frohnen brings more than 15 years of experience across marketing and sales to his current position as Chief Marketing Officer at Sendoso, the leading Sending Platform. Prior to Sendoso, Dan spent a decade in B2C and B2B marketing positions at Alfred Music Publishing, ultimately serving as head of marketing. He found that blending a traditional marketing mix of print advertising, events, and direct mail with CRM, email, social, and digital created a modern mix that maximized investments and deepened audience connections. Dan has brought his passion for marketing technology to leadership positions with Relevate, Apttus, Skedulo, and now, Sendoso. As an active member of the revenue community, Dan is a part of the Forbes Communication Council and Revenue Collective.

Lauren Barraco is the Sr. Director of Product Marketing at Sendoso, where she leads the positioning and go-to-market strategies for Sendoso products. With over ten years of experience in product management and product marketing, Lauren spends most of her time working closely with customers and enabling cross-functional teams to share the value of Sendoso.

Zack Alspaugh is the Director of Customer Lifecycle Marketing at Sendoso. He leads out the Sendoso for Sendoso program working cross-functionally with marketing sales and customer engagement to develop best in breed sending strategies. Previously, he lead out customer lifecycle marketing and ABM at Salesforce.

As a data-driven Sr. Marketing Director at Confirmit, Dina leads events, marketing operations, and digital initiatives to drive revenue. With a knack for analyzing and reporting, she’s passionate about leveraging data to create smarter, more personalized experiences.

Outside of the office, Dina enjoys baking, exploring Philadelphia and reading.

As the Sr. Integrated Marketing Coordinator at Confirmit, Emily is committed to helping build a dynamic demand generation process through the use of multi-channel marketing. Her passion for connecting with people is reflected in her work, as she develops and shares ideas to build awareness that drives sales for the company.

When she isn’t working, you’ll find Emily listening and or dancing to salsa music while crafting her favorite spicy mezcal margarita.