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Event Agenda

Opening Keynote - Why Hyper Relevance Is All That Matters Now

Dan Frohnen, CMO, Sendoso
Tessa Barron, VP of Marketing, ON24

5 ways to Optimize Tactics for Agile ABM

Brandon Redlinger, Head of Growth, Engagio

Video to the Rescue - Video in Marketing

Tyler Lessard, VP of Marketing, Vidyard

Extreme Makeover: How SmartRecruiters Flipped Campaigns Overnight

Tiffany Hsia Manager, Demand Generation and ABM, SmartRecruiters

Win the Race with the Marketing Trifecta

Dina Otero, Sr. Marketing Director, Confirmit
Emily Arciprete, Sr. Integrated Marketing Coordinator, Confirmit

Retention and Expansion in the New 2020

Justin Keller, VP of Brand Marketing, Terminus

Game Plan for Customer Retention During Uncertain Times

Abby Hammer, Chief Customer Officer, ChurnZero
Allison Tiscornia, Chief Customer Officer, Sendoso

Empathy: Your Sales Team’s Secret Weapon

Max Altschuler, VP of Marketing, Outreach.io

ABM Karate: How to Be a Master in Orchestrated Personalization

Peter Tarrant, ABM Manager, Tipalti

How Gong.io Opened New Sales Opportunities with a BANG! (Literally)

Russell Banzon, Director of Demand Generation, Gong.io

The Marketer's Support Group: My 6-month Marketing Plan was Cancelled

Zackary Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Lauren Barraco, Senior Director of Product Marketing, Sendoso
Sruthi Kumar, Senior Marketing Manager, Sendoso

How to Use Integration as a Growth Driver at Your Company

John Common, CEO, Intelligent Demand

Leading with Empathy: How to Build Trust During Times of Uncertainty

Julia Bersin, Senior Manager of Demand Generation, Guru

Closing Keynote - Marketing and Sales ROI: The New Reality

Kris Rudeegraap, CEO, Sendoso
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