ABX Strategies for Marketing, Sales, and CX

Welcome to Out of the Box: ABX Strategies for Marketing, Sales, and CX!

There has been a dramatic shift in the fundamental ways we build relationships and engage key accounts across all industries. This is why it’s important to evolve your strategy into a more effective and efficient account-based approach: Account-Based Everything (ABX).  Let’s put our minds together and think outside of the box! 

Out of the Box is a unique opportunity to join a community of experts and ABX trailblazers as they share best practices and innovative solutions for forging meaningful relationships throughout the customer journey. 

Not only will you finish this event feeling excited and fueled up to take on the rest of the year, but you’ll walk away motivated with new ABX strategies your team can immediately start executing on.

From your favorite nook in your house, bring your laptop, and an inquisitive mind ready to tackle the future of Account Based Everything. 

On-Demand Sessions

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Finding the Connective Tissue Between Sales and Marketing for ABX Success

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

Live Strategy Session: 5 Steps to Driving ABX and Engaging Customers Across Their Journey Through Webinars

The New 2020 Playbook for Aligning Sales & Marketing for ABX

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

Scaling Targeted Prospecting Through Video

Transform Your ABX Strategy Through Feedback

A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue

INTENTional ABX from Anonymous to Advocate

The Secrets to Executing Successful ABX Playbooks

How to Align Your Revenue Org Around a New ABX Strategy (really fast)

Sendoso on Sendoso: Sales Reps Share Their Personalized Sending Secrets

6 Ways to ABMify All Your Marketing Programs

The Marketer's Support Group (part 2): The World Might be a Mess but My Marketing Strategy is Not

All Roads Lead to Revenue: The Evolution of ABM

Gifting for Success: A CSM’s Guide to Customer Gifting

Risk Takers and Changemakers: A Fireside Chat Among True Out-of-the-Box Thinkers

On-Demand Sessions

Main Stage

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Main Stage

Finding the Connective Tissue Between Sales and Marketing for ABX Success

technology

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

technology

Live Strategy Session: 5 Steps to Driving ABX and Engaging Customers Across Their Journey Through Webinars

technology

The New 2020 Playbook for Aligning Sales & Marketing for ABX

technology

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

CREATIVITY

Scaling Targeted Prospecting Through Video

CREATIVITY

Transform Your ABX Strategy Through Feedback

CREATIVITY

A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue

CREATIVITY

INTENTional ABX from Anonymous to Advocate

CONNECTIONS

The Secrets to Executing Successful ABX Playbooks

CONNECTIONS

How to Align Your Revenue Org Around a New ABX Strategy (really fast)

CONNECTIONS

Sendoso on Sendoso: Sales Reps Share Their Personalized Sending Secrets

CONNECTIONS

6 Ways to ABMify All Your Marketing Programs

CONNECTIONS

The Marketer's Support Group (part 2): The World Might be a Mess but My Marketing Strategy is Not

CONNECTIONS

All Roads Lead to Revenue: The Evolution of ABM

CONNECTIONS

Gifting for Success: A CSM’s Guide to Customer Gifting

CONNECTIONS

Risk Takers and Changemakers: A Fireside Chat Among True Out-of-the-Box Thinkers

Speakers

Kris Rudeegraap

CEO & Co-Founder, Sendoso

Kamal Ahluwalia

President, Eightfold.ai

Frederik Groce

Principal, Storm Ventures

Jill Rowley

Author, Investor, and Advisor at Stage 2 Capital

Sam East

CRO, Sendoso

John Barrows

CEO, JBarrows Sales Training

Leela Srinivasan

CMO, SurveyMonkey

Latané Conant

CMO, 6Sense

Dan Frohnen

CMO, Sendoso

Tessa Barron

VP of Marketing, ON24

Tyler Lessard

VP of Marketing, Vidyard

Steve Ross

VP of Sales Development, Outreach.io

Morgan J Ingram

Director of Sales Execution and Evolution, JBarrows Sales Training

Russell Banzon

Sr. Director of Marketing, Gong.io

Ernest Owusu

Sr. Director of Sales Development, 6sense

Jack Foster

Sr. Director of Demand Generation, SurveyMonkey

Rachel Fukaya

Senior Director of PR at Walker Sands

Kate Athmer

Sr. Director of Growth Marketing and Sales Development, Bombora

Harmony Anderson

Sr. Director of Demand Generation, Outreach.io

Lauren Barraco

Sr. Director of Product Marketing, Sendoso

Jodi Cerretani

Director of Demand Generation, RollWorks

Cydney Eldh

Director of Enterprise Customer Success, Bombora

Zack Alspaugh

Director of Customer Lifecycle Marketing, Sendoso

Sruthi Kumar

Associate Director of Field & Partner Marketing, Sendoso

Jamie Bradley

Sr. Manager, Enterprise and Partner Marketing, Ambition

Dandrew Cruda

Sr. Marketing Manager, Demand Generation, Snowflake

Amy Wilde

Sr. Marketing Manager, MarketStar

Courtney Smith

Sr. Field & ABM Manager, 6Sense

Patrick Wolf

Sr. Manager of Demand Generation, Sendoso

RaeAnne English

Sr. Inside Sales Manager, Sendoso

Reva Pellerin

Business Development Manager, Vidyard

Jared Smith

Manager, Sales Development, Gong.io

Meira McFarquhar

Content Marketing Manager, Sendoso

Bri Adams

Team Lead, Customer Success, ChurnZero

Peter Tarrant

ABM Manager, Tipalti

Our Sponsors

Agenda

ABX in Theory

ABX in Action

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Leela Srinivasan, CMO, SurveyMonkey
Latané Conant, CMO, 6Sense
Dan Frohnen, CMO, Sendoso

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Peter Tarrant, ABM Manager, Tipalti

The New 2020 Playbook for Aligning Sales & Marketing for ABX

Russell Banzon, Senior Director, Marketing, Gong.io
Jared Smith, Manager, Sales Development

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

Ernest Owusu, Sr. Director of Sales Development, 6sense
Courtney Smith, Sr. Field & ABM Manager, 6Sense

Scaling Targeted Prospecting Through Video

Morgan J Ingram, Director of Sales Execution and Evolution, JBarrows Sales Training
Reva Pellerin, Business Development Manager, Vidyard
Tyler Lessard, VP of Marketing, Vidyard

Transform Your ABX Strategy Through Feedback

Jack Foster, Sr. Director of Demand Generation, SurveyMonkey

A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Amy Wilde, Sr. Marketing Manager, MarketStar

INTENTional ABX from Anonymous to Advocate

Kate Athmer, Sr. Director, Growth Marketing and Sales Development, Bombora
Cydney Eldh, Director of Enterprise Customer Success, Bombora

The Secrets to Executing Successful ABX Playbooks

Harmony Anderson, Senior Director, Demand Generation, Outreach.io
Steve Ross, VP of Sales Development, Outreach.io

How to Align Your Revenue Org Around a New ABX Strategy (really fast)

Jamie Bradley, Sr. Manager, Enterprise and Partner Marketing, Ambition

6 Ways to ABMify All Your Marketing Programs

Jodi Cerretani, Director of Demand Generation, RollWorks

The Marketer's Support Group (part 2): The World Might be a Mess but My Marketing Strategy is Not

Rachel Fukaya, Sr. Director of PR, Walker Sands
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso
Meira McFarquhar, Content Marketing, Sendoso
RaeAnne English, Sr. Inside Sales Manager, Sendoso

All Roads Lead to Revenue: The Evolution of ABM

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Patrick Wolf, Sr. Manager, Demand Generation, Sendoso
Dandrew Cruda, Sr. Marketing Manager, Demand Generation, Snowflake

Gifting for Success: A CSM’s Guide to Customer Gifting

Bri Adams, Team Lead, Customer Success, ChurnZero

Risk Takers and Changemakers: A Fireside Chat Among True Out-of-the-Box Thinkers

Kris Rudeegraap, CEO & Co-Founder, Sendoso
Kamal Ahluwalia, President, Eightfold.ai
Jill Rowley, Author, Investor, and Advisor at Stage 2 Capital
Sam East, Chief Revenue Officer, Sendoso
Frederik Groce, Principal, Storm Ventures
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