Automated, Triggered, and Integrated Direct Mail Plays for 2021

One-and-done direct mail campaigns can drive pipeline and revenue, but they’re not always scalable. World-class sending programs require recurring direct mail and digital sends. They need automation and the ability to be executed via triggers. And they need integrations.

In this session, you will learn from Sendoso Director of Customer Lifecycle Management Zack Alspaugh and Assoc. Director of Marketing Operations Sara Koppes about some of the most successful plays that you can implement into your own programs to drive even more ROI in 2021.

In this session you’ll learn how to:

• Increase meeting attendance with triggered eGifts
• Automate sending in your sales outreach
• Report on ROI across the entire customer lifecycle