The business world has been changed forever and creating experiences that wow your buyer is no longer an option. It is time to reshape your strategies to reach your target buyers.

Jon Miller, CEO of Engagio, Justin Gray, CEO of LeadMD, and Dan Frohnen, CMO of Sendoso come together to share what businesses that survive the impact of COVID-19 will need to do to enable their sales and marketing teams to focus on:

• How to re-evaluate target markets to identify and focus on high value market segments
• How to develop a Hyper-Value Offer
• How to align the GTM teams around the approach to form conversations