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On-Demand Webinar

CMO Confessions: Who Owns Pipeline?

Who really owns pipeline today? Sales? Marketing? Both? Should we all finally become one big team? At a time where all business is digital, these are real questions that we have to answer, and it’s time for CMOs to confess their true feelings on the matter.

Join us for what is bound to be our most controversial episode of “CMO Confessions” yet, where we will take-on the ultimate subject: “Who owns pipeline?” Three CMOs from some of today’s leading Martech brands will confess their innermost thoughts on the new role of marketing, including:

  • Are MQLs even relevant anymore?
  • If we own the funnel, do we own all revenue?
  • Should sales and marketing finally merge?
  • Should marketers get commissions?

Watch the Webinar

Speakers

Latane Conant

CMO, 6sense

Maria Pergolino

CMO, Active Campaign

Dan Frohen

CMO, Sendoso

Mark Bornstein

VP of Marketing, ON24

Watch this Webinar and hear CMOs discuss:

  • Are MQLs even relevant anymore?
  • If we own the funnel, do we own all revenue?
  • Should sales and marketing finally merge?