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Thursday, June 22nd , 2023 | 11 a.m. PST – 45 min


From Acquisition to Advocacy: Leveraging ABM for Customer-centric Growth

Customer retention and expansion are fundamental drivers of business growth. However, while many organizations focus their efforts on customer acquisition, it is equally crucial to devote attention to customer retention, growth, and upselling strategies.

In this webinar, we will explore the power of ABM as a strategic approach to enhance customer satisfaction and drive business success. Our experts will discuss how ABM, traditionally associated with acquisition, can be harnessed to create personalized and targeted experiences for your existing customer base. They will also share actionable strategies to ensure customer happiness and maximize their lifetime value (LTV).

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Uncertain times are cause for uncertain results. With a rapid shift in the economy and changes in B2B buying behaviors, the same old sales tactics are not going to break through barriers. What does this mean for sales leaders? Strengthening the buyer-seller connection and building an impactful buyer experience is critical to ensure sales teams hit their targets.

You’ll learn:

  • The significance of customer retention and expansion in driving business growth.
  • How to identify and understand your most valuable customers.
  • Techniques to develop personalized ABM campaigns for customer retention, growth, and upsell motions.
  • Key tactics for engaging and delighting your existing customers throughout their journey.

Speaker: Jess Fisher, Sr. Director of Demand Generation at Sendoso

Karen Steele

Speaker: Austin Sandmeyer, Lifecycle Marketing Manager at Sendoso