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Wednesday, September 27, 2023 | 11 a.m. PST – 45 min


Elevate Your Events: Top 3 Event Marketing Trends in 2023

In the ever-changing landscape of event marketing, maintaining a competitive edge is essential to curate impactful and unforgettable experiences. However, the reality of limited resources can make orchestrating a successful event program feel like an immense challenge.

During this insightful session, our seasoned event marketing experts will delve into the prevailing challenges faced by event marketers today. From navigating the intricacies of virtual and in-person experiences to fostering meaningful connections with attendees pre, during, and post-events, we will address the most pressing hurdles and provide actionable solutions.

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Uncertain times are cause for uncertain results. With a rapid shift in the economy and changes in B2B buying behaviors, the same old sales tactics are not going to break through barriers. What does this mean for sales leaders? Strengthening the buyer-seller connection and building an impactful buyer experience is critical to ensure sales teams hit their targets.

Key learnings:

  • Identifying current challenges: Gain a comprehensive understanding of the key challenges faced by event marketers in 2023, and learn how to spot potential roadblocks in your own campaigns.
  • Innovative Strategies: Discover cutting-edge techniques and innovative approaches to tackle the challenges head-on, ensuring your events stand out from the crowd and leave a lasting impact.
  • Streamlining Event Management: With tight deadlines and limited resources, discover how to create memorable events without burning out your events team.



Speaker: Katie Penner, Head of Sender Relations at Sendoso

Karen Steele

Speaker: Belinda Joseph, Head of Events and Community at Goldcast