How do you make your brand stand out among the digital noise?
Meet your customers in real life.
Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections. So send marketing that engages the senses. Send marketing that creates an experience, because experiences are what make brands memorable.
Recently, our team surveyed hundreds of B2B marketing, sales, and customer experience decision-makers. We found that:
- 88% 88% 88%
said their engagement strategy has taken a more B2H approach
- 80% 80% 80%
agreed that target audiences are fatigued by increased virtual engagement efforts
- 90% 90% 90%
agreed that building a personal or human connection with their buyers and customers has become more important to closing sales in the last couple of years
Let’s introduce a more human marketing experience, with direct mail and corporate gifting as proven ways to create real connections. In a world of screentime, communication that’s thoughtful–and tangible–is what really makes an impression.
If there’s anything that we’ve learned in B2B marketing over the last decade, it’s that we don’t sell just to companies—we sell to people in those companies. People love getting an unexpected surprise.”
Carol Myers, Board Advisor
Download the eBook to learn:
- How marketing has changed dramatically over the last few years and what to do to stay ahead.
- Why an integrated Sending Platform makes it easy to connect with customers.
- How marketing leaders are finding success with Sendoso.