ABX Strategies for Marketing, Sales, and CX
Register for the Virtual Event
Out of the Box: ABX Strategies for Marketing, Sales, and CX
Out of the Box is a unique opportunity to join a community of experts and ABX trailblazers as they share best practices and innovative solutions for forging meaningful relationships throughout the customer journey.
Not only will you leave this event feeling excited and fueled up to take on the rest of the year, but you’ll walk away motivated with new ABX strategies your team can immediately start executing on.
From your favorite nook in your house, bring your laptop, and an inquisitive mind ready to tackle the future of Account Based Everything.
Sr. Marketing Manager, MarketStar
9:00 - 9:30 AM
9:30 - 10:00 AM
ABX; One Size Does Not Fit All
John Barrows, CEO, JBarrows Sales Training
10:00 - 10:30 AM
5 Things Not to Do When Marrying Account-Based Sales and Marketing
Russell Banzon, Senior Director, Marketing, Gong.io
10:30 - 11:00 AM
Reva Pellerin, Business Development Manager, Vidyard
Tyler Lessard, VP of Marketing, Vidyard
11:00 - 11:30 AM
11:30 - 12:00 PM Conference Break
Kids Story Time
12:00 - 12:30 PM
12:30 - 1:00 PM
1:00 - 1:30 PM
Meira McFarquhar, Content Marketing, Sendoso
RaeAnne English, Sr. Inside Sales Manager, Sendoso
1:30 - 2:00 PM
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Patrick Wolf, Sr. Manager, Demand Generation, Sendoso
Dandrew Cruda, Sr. Marketing Manager Demand Gen, Snowflake
2:00 - 2:30 PM
Surprise Closing Keynote
Live Strategy Session:5 Steps to Driving ABX and Engaging Customers Across Their Journey Through Webinars
There’s often a misconception that webinars are a one-size-fits-all tactic. But the level of engagement and customization that’s required in your ABX strategy makes digital experiences the perfect fit for personalizing across the entire buyer’s journey.
Join Tessa Barron, VP of Marketing at ON24, for a deep dive into the 5-steps for driving your ABX activity with webinars.
In this live strategy session, you’ll learn:
- Where ABX fits in your go-to-market strategy
- How to pick the right vehicle for your ABX activity
- The importance of making webinars a part of your full content strategy
- How webinars can help identify key account opportunities
- How to create highly-personalized an
A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue
As a company that provides quota-based outsource sales and marketing, MarketStar has worked with some of the most recognizable tech companies in the world. However, getting the attention of their decision makers— VPs, directors, and above— to start that relationship can be challenging. The team set out 18 months ago to uplevel their outreach strategy and build pipeline from the ground up.
To succeed in a newly-remote world, MarketStar needed to stand out in a competitive market. With Sendoso, MarketStar was able to incorporate personal ABM touchpoints with buyers at enterprise accounts, increasing marketing contributed revenue by 333%.
Sendoso’s Lauren Barraco sits down with MarketStar Senior Manager of Demand Generation and ABM, Amy Wilde to talk through how MarketStar saw a 333% increase in marketing contributed revenue from ABM Programs. Join this session to find out how to:
- Connect through unique remote events that prospects actually want to attend
- Get the first foot in the door with a 1:1 ABM personalization play
- Create impactful experiences that resonate with target accounts to drive further engagement.
Sendoso on Sendoso: Sales Reps Share Their Personalized Sending Secrets
Hear sending best practices from the people who send the most. We have a full lineup of Sales and CX experts from across the revenue funnel who will share their go-to plays and sending secrets. Join us to learn how to develop 1:1 relationships with contacts and creatively penetrate your accounts.
The lineup of sending wizards:
- Maggie Mace, Senior Sending Executive, Sendoso
- Katie Pawlik, Executive Sending Specialist, Sendoso
- Richard Phan, Executive Sending Specialist, Sendoso
- Ezzy Flores, Executive Sending Specialist, Sendoso
- Paige Jackson, Account Executive, Sendoso
- Ken Malave, Enterprise Account Executive, Sendoso
- Kyle Roybal, Account Executive, Sendoso
- Lauren Axworthy, Sr. Account Manager, Sendoso
- Morgan Harris, Onboarding Strategist, Sendoso
- Skylar Hogan-Vansickle, Account Strategist
- Sarah E. Lowry, Operations Manager & Chaos Wrangler, Sendoso
All Roads Lead to Revenue: The Evolution of ABM
Join us for a unique discussion between 3 demand gen leaders who started on the same team and then followed three different career paths. How did targeting different personas and working for different brands reshape their go-to-market strategy? Hear their thoughts on the state of demand gen, the evolution of ABM and the challenges of building quality pipeline in a pandemic.
The Marketer's Support Group (part 2): The World Might be a Mess but My Marketing Strategy is Not
The marketing landscape is very different now than it was pre-pandemic, and will likely look very different post-pandemic. How do we keep our strategy intact as the world around us changes? Join us for a discussion on how to maintain consistency during uncertainty, examples of plan-pivoting, and on future-proofing existing programs.
Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs
Sendoso’s Lauren Barraco sits down with Tipalti ABM Manager Peter Tarrant to talk through how Tipalti has closed $2 million with their ABM Programs. Join this session to find out how to:
- Create efficiency between sales and marketing teams to drive ABM initiatives using your tech stack
- Segment and determine your audience using data and engagement tools
- Enable your sales reps to have personalized outreach and messaging to the accounts you care about in order to turn them into opportunities
The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary
Gifting for Success: A CSM’s Guide to Customer Gifting
- The impact of gifting on Customer Success and retention
- Harnessing usage data to identify and celebrate specific customer segments
- How Customer Marketing teams can utilize gifting to generate content
6 Ways to ABMify All Your Marketing Programs
In a world where we need to reach our buying committee in a digital world, Account-Based Everything is the next generation of ABM. Join Jodi Cerretani as she shares tactical ways to uplevel the programs you likely already have in play in an effort to ABMify all your marketing programs.
During this session, you’ll learn:
- How to laser focus content syndication on the audience that matter most to your business
- Squeeze the most out of your webinar registration and attendees
- How to segment your email database to become a high functioning revenue machine
- Help your SDR team re-engage their targets
- Spend your marketing dollars where it matters most
The Secrets to Executing Successful ABX Playbooks
Building irreplaceable relationships with your target accounts is every sales and marketing person’s dream! Yet so many GTM organizations struggle to successfully build and execute Account-Based “Everything” strategies. Join the individuals who spearhead the ABX engine at Outreach and get a sneak peek into some of their most successful playbooks.
Scaling Targeted Prospecting Through Video
Get the inside scoop on how these experts are adapting their sales approaches to deliver relevant, personalized outreach to their target accounts not just in prospecting but throughout their sales journey from BDRs to AEs and on to customer success.
Join the discussion to learn actionable ways you can:
- Humanize and personalize your sales process with video
- Effectively prospect on LinkedIn with video
- Use personalized video in your cadences to get results
Transform Your ABX Strategy Through Feedback
Bold Moves to ABX: No Forms, No Spam, No Cold Calls
INTENTional ABX from Anonymous to Advocate
How to align your revenue org around a new ABX strategy (really fast)
In this talk, newly-minted Sr Manager, Enterprise & Partner Marketing, Jamie Bradley (Ambition) will walk you through how she wrangled leadership across the entire revenue org, broke down operational silos, and established a clear business case for formalizing an ABX go-to-market strategy in only a few weeks.
RaeAnne English is the Sr. Inside Sales Manager at Sendoso who leads the mid-market Sales Development team. She was the 6th hire in Arizona as an SDR where she began to build out the SDR processes before stepping into leadership and continuing to do so even further. She’s passionate about making a positive impact on Sendoso, the SDR organization, and her individual reps.
Sruthi Kumar is the Senior Marketing Manager at Sendoso, the leading Sending Platform. As the first marketing hire, she built the company’s marketing program from the ground up and often shares her insights as a speaker on webinars and at events. She is passionate about creating great in-person and virtual experiences, good content, best practices, and enabling her team to be successful. Sruthi also truly believes in the power of community, she is the co-founder of the Field Marketers FTW Slack community, a member of Revenue Collective, and Women in Revenue. Prior to Sendoso, Sruthi worked at Numerify, 7.ai, and Certain.
Dandrew Cruda is a Bay Area native who enjoys playing & watching basketball, snowboarding, eating tons of great food and practicing photography as a hobby. He is also a passionate marketer who strives to optimize the relationship between marketing and sales teams. He is a true believer that success only comes when marketing & sales are aligned, and when marketers wear the hats of part data scientists and part creative.
Lauren Barraco is the Sr. Director of Product Marketing at Sendoso, where she leads the positioning and go-to-market strategies for Sendoso products. With over ten years of experience in product management and product marketing, Lauren spends most of her time working closely with customers and enabling cross-functional teams to share the vision and value of Sendoso.
Morgan J Ingram
In addition, Morgan started his own YouTube series, The SDR Chronicles, with more than 100 videos providing SDRs with motivation, advice, and tactics. At only 27, Morgan has been named one of the Top 50 Sales Leaders to follow by LinkedIn, a Top 25 Sales Development Thought Leader by Inside Sales and LinkedIn’s Top Sales Voices of 2018 and 2019. Morgan’s work has been featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review.
Patrick Wolf is the Sr. Manager of Demand Generation at Sendoso. He works across marketing to generate, nurture and convert demand for Sendoso, often by using Sendoso. Previously, he helped lead digital marketing strategy & implementation for Anaplan through its IPO.
Kate is also the author of Amazon best-selling “Millennial Reboot” – a book designed to help the go-getters of her generation overcome Millennial stereotypes and lead corporations through the digital revolution. A Dayton Flyer, Tennessee Vol, and national champion rower living in Philadelphia, she credits a combination of mentors, educational and athletic opportunities, and tenacity for her success.
Prior to Bombora, Cydney ran luxury fashion shows and photoshoots, where she developed an impeccable attention to detail and project management skills. Now Cydney helps make Bombora customers “case-study famous”!