ABX Strategies for Marketing, Sales, and CX

Thursday, Sept. 17, 2020 | 9 am PT/ 12 pm ET

Register for the Virtual Event

Out of the Box: ABX Strategies for Marketing, Sales, and CX

There has been a dramatic shift in the fundamental ways we build relationships and engage key accounts across all industries. This is why it’s important to evolve your strategy into a more effective and efficient account-based approach: Account-Based Everything (ABX).  Let’s put our minds together and think outside of the box! 

Out of the Box is a unique opportunity to join a community of experts and ABX trailblazers as they share best practices and innovative solutions for forging meaningful relationships throughout the customer journey. 

Not only will you leave this event feeling excited and fueled up to take on the rest of the year, but you’ll walk away motivated with new ABX strategies your team can immediately start executing on.

From your favorite nook in your house, bring your laptop, and an inquisitive mind ready to tackle the future of Account Based Everything. 

Speakers

Kris Rudeegraap

CEO, Sendoso

John Barrows

CEO, JBarrows Sales Training

Leela Srinivasan

CMO, SurveyMonkey

Latané Conant

CMO, 6Sense

Dan Frohnen

CMO, Sendoso

Tessa Barron

VP of Marketing, ON24

Tyler Lessard

VP of Marketing, Vidyard

Steve Ross

VP of Sales Development, Outreach.io

Morgan J Ingram

Director of Sales Execution and Evolution, JBarrows Sales Training

Russell Banzon

Sr. Director of Marketing, Gong.io

Ernest Owusu

Sr. Director of Sales Development, 6sense

Jack Foster

Sr. Director of Demand Generation, SurveyMonkey

Kate Athmer

Sr. Director of Growth Marketing and Sales Development, Bombora

Harmony Anderson

Sr. Director of Demand Generation, Outreach.io

Lauren Barraco

Sr. Director of Product Marketing, Sendoso

Jodi Cerretani

Director of Demand Generation, RollWorks

Cydney Eldh

Director of Enterprise Customer Success, Bombora

Zack Alspaugh

Director of Customer Lifecycle Marketing, Sendoso

Courtney Smith

Sr. Field & ABM Manager, 6Sense

Jamie Bradley

Sr. Manager, Enterprise and Partner Marketing, Ambition

Dandrew Cruda

Sr. Marketing Manager, Demand Generation, Snowflake

Amy Wilde

Sr. Marketing Manager, MarketStar

Sruthi Kumar

Sr. Marketing Manager, Sendoso

Patrick Wolf

Sr. Manager of Demand Generation, Sendoso

RaeAnne English

Sr. Inside Sales Manager, Sendoso

Reva Pellerin

Business Development Manager, Vidyard

Meira McFarquhar

Content Marketing Manager, Sendoso

Bri Adams

Team Lead, Customer Success, ChurnZero

Peter Tarrant

ABM Manager, Tipalti

Our Sponsors

Agenda

9:00 - 9:30 AM

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Leela Srinivasan, CMO, SurveyMonkey
Latané Conant, CMO, 6Sense
Dan Frohnen, CMO, Sendoso

9:30 - 10:00 AM

ABX; One Size Does Not Fit All

John Barrows, CEO, JBarrows Sales Training

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Peter Tarrant, ABM Manager, Tipalti

10:00 - 10:30 AM

5 Things Not to Do When Marrying Account-Based Sales and Marketing

Russell Banzon, Senior Director, Marketing, Gong.io

10:30 - 11:00 AM

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

Ernest Owusu, Sr. Director of Sales Development, 6sense
Courtney Smith, Sr. Field & ABM Manager, 6Sense

Scaling Targeted Prospecting Through Video

Morgan J Ingram, Director of Sales Execution and Evolution, JBarrows Sales Training
Reva Pellerin, Business Development Manager, Vidyard
Tyler Lessard, VP of Marketing, Vidyard

11:00 - 11:30 AM

Transform Your ABX Strategy Through Feedback

Jack Foster, Sr. Director of Demand Generation, SurveyMonkey

A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Amy Wilde, Sr. Marketing Manager, MarketStar

11:30 - 12:00 PM Conference Break

Wellness Session

Kids Story Time

12:00 - 12:30 PM

INTENTional ABX from Anonymous to Advocate

Kate Athmer, Sr. Director, Growth Marketing and Sales Development, Bombora
Cydney Eldh, Director of Enterprise Customer Success, Bombora

The Secrets to Executing Successful ABX Playbooks

Steve Ross, VP of Sales Development, Outreach.io
Harmony Anderson, Senior Director, Demand Generation, Outreach.io

12:30 - 1:00 PM

How to Align Your Revenue Org Around a New ABX Strategy (really fast)

Jamie Bradley, Sr. Manager, Enterprise and Partner Marketing, Ambition

1:00 - 1:30 PM

6 Ways to ABMify All Your Marketing Programs

Jodi Cerretani, Director of Demand Generation, RollWorks

The Marketer's Support Group (part 2): The World Might be a Mess but My Marketing Strategy is Not

Sruthi Kumar, Sr. Field Marketing Manager, Sendoso
Meira McFarquhar, Content Marketing, Sendoso
RaeAnne English, Sr. Inside Sales Manager, Sendoso

1:30 - 2:00 PM

All Roads Lead to Revenue: The Evolution of ABM

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Patrick Wolf, Sr. Manager, Demand Generation, Sendoso
Dandrew Cruda, Sr. Marketing Manager Demand Gen, Snowflake

Gifting for Success: A CSM’s Guide to Customer Gifting

Bri Adams, Team Lead, Customer Success, ChurnZero

2:00 - 2:30 PM

Surprise Closing Keynote

I attended Sendoso’s most recent virtual event, The Show Must Go On because I was looking to gain insights for how to pivot our event and marketing strategy. I was extremely impressed by the content and speakers and walked away with an extensive amount of new strategies that I could start acting on immediately.

Courtney Smith

Sr. Field & ABM Manager
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