The Sendoso and Bombora integration allows you to:
- Always be engaging your surging accounts at the right time.
- Trigger sending as an engagement channel based on any Bombora field.
- Align your GTM team’s on when to active sending from your Bombora platform and notifications.
- Measure ROI on all your Sendoso campaigns through Bombora (or Salesforce) to track send success.
Ways to Use the Integration
Break into accounts. No matter your criteria for readiness, trigger sending as a channel based on Bombora’s Company Surge Analytics to engage your target audience at the right time.
Target by audience. Looking to get more granular? Set up specific Touches based on their role in the opportunity, such as evaluator, decision maker, or influencer, ensuring you create a more personalized experience.
Decrease sales cycle lengths. With Bombora’s Historical Buyer Journey analysis, ensure you’re staying top of mind throughout the sales cycle by sending personalized gifts to keep the deal on track.
Measure ROI and influence. With the Bombora platform and Sendoso’s analytics, seamlessly map ROI and influence metrics back to your database for accurate reporting daily with the team, or quarterly with the executive team.