Direct Mail Blog

Send Effects

Our direct mail blog is a compendium of sending strategies, insights, tools, and ideas—plus a little bit about direct mail marketing, corporate gifting for sales, and what happens behind the sends.

5 April Fool’s Day Pranks That Help You Close Deals

5 April Fool’s Day Pranks That Help You Close Deals

At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day
How to Follow Up After a Direct Mail Campaign

How to Follow Up After a Direct Mail Campaign

This direct mail campaign guest post is brought to you by our friends at ReachForce, the leading provider of B2B marketing data quality management services. A direct mail campaign doesn’t end once your packages get delivered.
How to Use Gifting Through the Marketing Funnel

How to Use Gifting Through the Marketing Funnel

In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place? Turns out, the entire marketing funnel is full of gift-giving
The Age Of Customer Experience

The Age Of Customer Experience

What is the main building block of brand loyalty? Having excellent customer experience with a brand is the leading influencer for brand loyalty. Your prospects and customers feel your level ...
Customer Spotlight: Radius

Customer Spotlight: Radius

At Sendoso we love to see how our customers are using the platform and they are the true experts! We decided our first Customer Spotlight is on Radius. Radius is the leader in connecting B2B data and intelligence.
Spring Cleaning Your ABM Programs

Spring Cleaning Your ABM Programs

It’s deep into Spring Time, and it’s time to check into your ABM Program, and maybe give it that Spring Cleaning Refresh it needs. Let’s take a look at the 5 pillars that make up ABM and make sure you are on
It’s All About The Packaging Baby

It’s All About The Packaging Baby

ou have the perfect direct mail campaign, with the perfect items to send… but have you thought about the packaging? The way an item is delivered makes a big impact on perceived value and is a great way to ...
How an Onion Mug Got Me a Meeting

How an Onion Mug Got Me a Meeting

Many of us in sales have been in the conundrum of how to creatively cut through the noise of a C-level executive’s inbox. I was in my first week at Sendoso and found myself in just this situation.
New Integration: SalesLoft + Sendoso

New Integration: SalesLoft + Sendoso

Want to include direct mail and gifts into your SalesLoft Cadences? Now you can! This seamless integration helps you take personalization to the next level and enables you to easily use Sendoso.

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