OCTOBER 13, 2021 | 8:00AM PDT–12:00PM PDT

Delight & Engage: Learn success stories on how leading companies are delighting and engaging in meaningful connections with lasting impressions.

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In today’s digitally saturated, hybrid workplace, authentic human connection makes all the difference. Brands that embrace physical, virtual, and hybrid strategies are building meaningful connections, and growing revenue. Revenue generating teams are working hard to deliver memorable experiences that cultivate relationships between the buyer and the brand.

Your buyers are hungry for meaningful interactions and relationships built on trust. But what does this actually look like? How do you rise above the noise and stand out? Invest a morning with us – and we’ll show you how to create those lasting relationships.

Headliners

Trevor Noah

Comedian and host of “The Daily Show”

Shola Richards

CEO & Founder, Go Together Global

Speakers

Max Altschuler

Vice President of Sales Engagement,
Outreach

Patricia McLaren

Co-Founder and CEO,
RevShoppe

Justin Keller

VP of Marketing,
Terminus

Tim Davidson

Paid Media Account Director,
Directive Consulting

Delaney Kutsal

Sr. Demand Generation Manager,
InCloudCounsel

Colleen Jackson

Sr. Marketing Manager,
Anaplan

Millie Resnick

VP of Product Marketing,
Bombora

Zarina Stanik

Director of Events,
Ceros

Randi Barshack

CMO, Rollworks

Kris Rudeegraap

CEO,
Sendoso

Leslie Barrett

Sr. Manager, Customer Advocacy,
Sendoso

Stephanie Dang

Sr. Product Marketing Manager,
Sendoso

Alex Ortiz

CMO,
Sendoso

Marketing Professionals

  • Drive attendance through unique gifting techniques
  • Generate qualified leads by delivering memorable experiences
  • Get ready to see over 200% return on campaign investment

Sales Leaders

  • Book more meetings and close deals faster with personalized gifts
  • Build stronger and deeper relationships throughout the sales cycle
  • Get ready to see a 5x increase in close rates

Past Agenda

8:30am PST/
11:30am EST

Opening Keynote: Welcome to the Era of B2H

Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso

9:00am PST/
12:00pm EST

9:30am PST/
12:30pm EST

Operationalize Your ABX Strategy with a Winning Tech Stack

Derek Ries, Director, Marketing Operations, BetterCloud
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso

Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021

Rachel Fukaya, Sr. Director, PR , WalkerSands
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify

The Power of Connection: How Business Communities are Thriving in a Virtual World

Sam Jacobs, Founder & CEO, Revenue Collective
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture

10:00am PST/
1:00pm EST

Staying Connected Throughout the Customer Lifecycle

Kristen Kaighn, Sr. Director, Customer Marketing, Gainsight
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper

Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing

Tyler Lessard, VP, Marketing, Vidyard
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso

Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline

Colleen Jackson, Account-Based Marketing Manager, Anaplan
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso

10:30am PST/
1:30pm EST

How to Build Connections and Set Sales Records with Intent Data

Frannie Danzinger, VP Sales, Strategic Accounts, Integrate
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso

Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success

Jeannine Crispino, VP, Customer Success, 6Sense
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso

Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)

Cassandra Jowett, Sr. Director, Marketing, PathFactory
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash

11:00am PST/
2:00pm EST

Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso

Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success

Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso

The NEW Imperatives for Successful Sales/Marketing/SDR Alignment

Matt Heinz, President, Heinz Marketing
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition

12:30pm PST/
3:30pm EST

More Human Connections (Lightning Keynote with Experts)

Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment

Agenda

Opening Keynote: Welcome to the Era of B2H

Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso

Operationalize Your ABX Strategy with a Winning Tech Stack

Derek Ries, Director, Marketing Operations, BetterCloud
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso

Staying Connected Throughout the Customer Lifecycle

Kristen Kaighn, Sr. Director, Customer Marketing, Gainsight
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper

How to Build Connections and Set Sales Records with Intent Data

Frannie Danzinger, VP Sales, Strategic Accounts, Integrate
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso

Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso

Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success

Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso

Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing

Tyler Lessard, VP, Marketing, Vidyard
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso

Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success

Jeannine Crispino, VP, Customer Success, 6Sense
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso

Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021

Rachel Fukaya, Sr. Director, PR , WalkerSands
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify

The Power of Connection: How Business Communities are Thriving in a Virtual World

Sam Jacobs, Founder & CEO, Revenue Collective
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture

Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline

Colleen Jackson, Account-Based Marketing Manager, Anaplan
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso

Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)

Cassandra Jowett, Sr. Director, Marketing, PathFactory
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash

The NEW Imperatives for Successful Sales/Marketing/SDR Alignment

Matt Heinz, President, Heinz Marketing
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition

More Human Connections (Lightning Keynote with Experts)

Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment

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