A direct mail campaign doesn’t end once your packages get delivered. The beauty of direct mail and gifting is that they enable you to The beauty of direct mail and gifting is that they enable you to create more personable, authentic outreaches with your prospects to increase engagement. Where a lot of marketing and sales teams struggle, however, is perfecting the art of follow up without turning people off.
A brand new podcast from Outreach features trends we’re seeing in direct mail, creative direct mail ideas for your sales engagement plan, when to use direct mail in the sales cycle, and our CEO's experience of being an account executive turned CEO. Grab your headphones and tune it!
Coming up with unique marketing swag ideas is tough. You want that perfect combination of something that delights potential customers (builds brand affinity) and informs them about your offering (positions your product or service). So, you can understand how excited I was to see such creative ideas at Dreamforce.
In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place? Turns out, the entire marketing funnel is full of gift-giving opportunities. Whether you’re trying to onboard new customers or build ...
Suppose you’re prospecting a lead at a company you’d like to do business with. After researching your prospect a bit more, you find out a couple facts: He is expecting a baby soon and owns a bulldog. What if you could give him the perfect gift that is sure to ...
Whether it’s your first direct mail send, or you’ve ran multiple direct mail campaigns, there could be ways to improve the performance of your sends. We rounded up some of the experts that work on direct mail initiatives for our customers and internally to share some tips and tricks to help you take your next campaign to a new level.
Gift giving can be tough on both the personal and corporate level. Is your strategy to be practical or to stand out? Are you all about the $50 Amazon gift card? Or would you opt for clever mugs and branded wine bottles?
Psychology of Marketing, better known as consumer behavior, includes how consumers think, feel, and reason between different alternatives. Consumer behavior can be influenced by 4 common factors and let’s see how Direct Mail can play a role.
Engagio's PlayMaker and Account-Based Everything platform enables teams to orchestrate human connections at scale. When you're creating an account based marketing framework and putting together your ABM target account plans, it important to put together your entire engagement strategy. Listed below are 7 different ideas for ways to use Sendoso within Engagio.
Here's a list of the top Account-Based Marketing events of 2017. These conferences, tradeshows, and summit are all sales and marketing focused. If you're looking to network with other ABM experts then these are must-attend conferences. Sendoso will be attending and/or sponsoring these events so see you there! Email us ...