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In today's competitive marketplace, the buyer experience is more important than ever. Cold calls and repeated emails to “just follow up” aren’t enjoyable and don’t accelerate sales cycles. Research shows that even a small corporate gift can create better buying experiences and influence the success of sales negotiations. But how do you know what to send? And when?
At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day, then why not give it a ...
A concept we talk a lot about at TextUs is to give before you ask. In fact, to give, give, give and then ask. We encourage our sales reps to give three times more than they ask. And that’s exactly why we signed up with Sendoso: to enable our team to give more. Here's how we use eGift links in our text messages to prospects.
Influitive customer advocacy specialist Darren Persaud and business development representative Matthew Pellegrini have always had a knack for knowing when to send corporate gifts at the right time, as well as what to actually send. Their job is to find potential customers who might benefit from Influitive’s B2B customer advocacy ...
Today, we celebrate love—customer love. And irect mail campaigns are a fantastic strategy for nurturing customers and keeping them engaged. Here are seven ways to use direct mail for showing customers how much you appreciate them all year long.
Corporate gifting is more than just a branded paperweight campaign you scramble to put together in Q4; it’s a powerful year-long strategy that can help you rise above the noise in a digital world. Building relationships should be an ongoing activity, not just a yearly event. Here are ten ways to use it throughout the year.
At Sendoso, direct mail means so much more than printing postcards. And in order to showcase some of the amazing direct mail pieces that come our way, we’re launching a brand new video series called Unboxed. We invite you to join us as we unbox some amazingly creative packages!
The sales cycle can get complicated, and fast. There are many pieces at work, but ultimately, they’re all working toward that one end goal: closing a deal. And you may think that direct mail is just another cog ready to get caught in the machine and halt that deal from actually closing. But, when done right with CPQ, some dimensional mailers and B2B gift ideas actually enhance your sales cycle and can bring in more wins ...
A direct mail campaign doesn’t end once your packages get delivered. The beauty of direct mail and gifting is that they enable you to The beauty of direct mail and gifting is that they enable you to create more personable, authentic outreaches with your prospects to increase engagement. Where a lot of marketing and sales teams struggle, however, is perfecting the art of follow up without turning people off.
What do corporate gifting ideas have to do with survey responses? We’re glad you asked. We recently launched an integration with SurveyMonkey so that you can incentivize survey responses with eGifts, swag, physical gifts, and more. Here are three different ways to incorporate gifting into your surveys.
When it comes to going upmarket, a direct mail campaign might just be your secret weapon. Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company to where it is today likely won’t work when selling ...
A brand new podcast from Outreach features trends we’re seeing in direct mail, creative direct mail ideas for your sales engagement plan, when to use direct mail in the sales cycle, and our CEO's experience of being an account executive turned CEO. Grab your headphones and tune it!
The holidays are quickly approaching and you hardly have time to think about corporate gift ideas for your customers, clients, prospects, and recruits—let alone plan an entire campaign. Well, fear not, savvy business leader. Sendoso has got your back. We put together this easy-to-reference infographic just for you.
Your employees are the most important resource in your company, so take the time to show them how much you care! Here are four ideas for engaging your employees in meaningful and tangible ways.
The biggest corporate gifting period of the year is quickly approaching. As a team that specializes in just this (year round and throughout all stages of the funnel), we’re often asked how to execute successful gifting campaigns during the holidays. Here are three best practices for campaign success!
Coming up with unique marketing swag ideas is tough. You want that perfect combination of something that delights potential customers (builds brand affinity) and informs them about your offering (positions your product or service). So, you can understand how excited I was to see such creative ideas at Dreamforce.
Engaged customers are a result of successful onboarding experiences. Ahead of our Advocamp 2018 session, we're going to share some creative direct mail campaigns you can use during onboarding to keep your customers engaged.
In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place? Turns out, the entire marketing funnel is full of gift-giving opportunities. Whether you’re trying to onboard new customers or build ...
Suppose you’re prospecting a lead at a company you’d like to do business with. After researching your prospect a bit more, you find out a couple facts: He is expecting a baby soon and owns a bulldog. What if you could give him the perfect gift that is sure to ...
Whether it’s your first direct mail send, or you’ve ran multiple direct mail campaigns, there could be ways to improve the performance of your sends. We rounded up some of the experts that work on direct mail initiatives for our customers and internally to share some tips and tricks to help you take your next campaign to a new level.
When talking to our 150 customers, it becomes clear that there is no ONE correct way to do direct mail. We have customers using direct mail for varied audiences, for different goals, and most obvious, companies are using Sendoso in different departments. Sales Development: Whether you call them your SDRs, ...
