The Sendoso customer experience is something we’re constantly thinking about: all the different milestones, how to measure it, and how to improve it. Gathering feedback continuously at different milestones is important, but the action taken on that feedback is even...
Today’s competitive business landscape means that marketing teams need to cut through the clutter to create meaningful experiences for their customers. With top-tier ABM strategies in place, you’ll be able to do just that! ABM allows organizations to deliver more...
The past few years have been a wild ride for event marketers. In 2022, event attendance was down 65%, making it seem that events as we know them may never recover. However, with Zoom burnout and people craving connection more than ever, it is time for B2B companies...
At Gainsight we hear from customers and customer success teams all the time that maintaining a book of business can be challenging. You’ll often find that it’s like navigating rocky waters as the customer’s experience has both crests and troughs throughout their...
The month of May is jam-packed with reasons to celebrate, making it the opportune time to execute some clever direct mail automation campaigns! You can send heartfelt customer gifts for Memorial Day and Mental Health Awareness month. If you feel like getting rowdier,...
