The End of an Era: Cold Email Blasts
The new policies that Yahoo and Google are implementing in February 2024 will have a massive impact on how B2B companies approach cold outreach. These two emailing giants own more than 48% of B2B email accounts. Historically, sales organizations have relied on email...
How Jacob at Rubrik Ran a Sock-cessful Direct Mail Campaign
With about 10 years of experience in enterprise sales, Jacob Karp, a Strategic Enterprise Sales representative at Rubrik, knows that standing out to buyers requires a bit of personalization. At Rubrik, he helps companies think about cyber security, cyber...
How Caspian at Gong Uses Sendoso
I recently sat down with Caspian Lewke, the first ever SDR to be promoted into a Solutions Architect role at Gong, to learn more about how gifting with Sendoso impacted his success as an SDR. Although Caspian now works as an Associate Sales Engineer, he continuously...