The pandemic caused PubNub’s operational marketing approach to screech to a halt. They had to reconfigure to keep leads flowing. PubNub went from an event-heavy focus to a more strategic, account-targeted effort paired with live webinars to adapt during COVID lockdowns.
Director of Demand Generation, Julia Hartwig saw an opportunity.
PubNub already helped power virtual medicine, e-learning, virtual events, and food delivery applications — all solutions during the early shelter-in-place restrictions. But she was also emotionally daunted and wanted to do more.
“Between raising my one-year-old baby girl, and maintaining my professional responsibilities amidst the volatile market, keeping everything running smoothly [became] overwhelming,” said Hartwig.
She found herself asking, “What can I do right now?” and “How can PubNub help?” The answer was Sendoso’s Charity Choice eGift option.
Sendoso’s highly-customizable platform makes it easy not only to give gifts but to give charitably. The sales and marketing teams at PubNub made Charity Choice part of their webinar registration process. It offered a unique and socially conscious way for PubNub’s webinars to remain relevant.
Right on target, registration and response rates increased. Adding the Sendoso option gave the team a new boost to drive customer engagement. Registrations increased by 32% in two months when participants were given the option to donate to the charity of their choice.
PubNub’s SDR outreach efforts also made the switch. They transitioned from a “Coffee on Us” campaign to “Donations in Your Name.” The team saw a 14% improvement in response rates to key demographics.