July 17, 2018
Prospecting With Personalization That Gets Results
Do Your Research!
When creating customized outreach, we see too many times that there’s no connection between personalization and the point of the email. A good way to avoid this is to be personal about their work experience and their current job to show you understand what they care about and how your software solves their problem.
ProTip: Leverage their LinkedIn recommendations to speak to them using the perception of them from their colleagues and boost their ego.
Use the Power of the P.S.
There’s nothing worse than getting an email that says:
Saw you went to SF State, me too.
I work for x company selling y software.”
Although it looks like opening up with the commonality looks strong, it actually could deter your prospect. They know you are desperately trying to connect with them, but an email like this can be more efficient & effective:
Given your title as [Title] with interests in [Use their Linkedin Job Description or use your knowledge on what their role does], I thought you’d be in interested in learning how we help companies like [Insert Similar Customers, Value Prop]. Are you open to connecting Tuesday at 9 am? I’d love to share what we’re doing over here at [Your Company].
P.S. I also went to SF State as a business management major!”